Digital Marketing Blog

Meta Ads Manager

Meta Ads Manager: Crucial Factors to Know

Whether you’re a small local shop or a leading tech corporation, you must include Facebook in your marketing strategy. With 2.09 billion daily active users, Facebook offers unparalleled access to a vast audience. Ignoring this platform means missing out on billions of potential customers. Venturing into a new advertising platform may seem daunting, but Meta Ads Manager (formerly Facebook Ad Manager) simplifies the process. This user-friendly tool empowers businesses of all sizes to create, manage, and optimize their ads effectively. What Exactly

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I thought Facebook Was Free: Hints for Spending Money Wisely on Social Media

There is a secret to getting information out to loyal followers on your Facebook Business Page:  Quality over Quantity.   It may not be the secret that you were hoping to
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Why Aren’t More of My Followers Seeing My Facebook Posts?

Social media was supposed to be the secret formula for success for small businesses trying to reach local audiences.  Social-Local-Mobile (SO-LO-MO) was the phrase that hit all of the buzz
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LinkedIn for College Students

Why College Students Should Use LinkedIn

This semester alone I received dozens of emails from my school’s Career Services telling me to work on my LinkedIn. It’s the year 2014, so we  already know the importance
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How to Launch a Social Media Campaign

Launching a social media campaign is no easy task. It takes planning, precision, and participation to have a successful multi-platform social media marketing operation. If you’re considering launching a campaign,
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How to Increase Social Media Interaction for Small Business

Social media can be so daunting at times. It seems simple enough at first, just tell the world about yourself. Then it gets a little more complicated as you start
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The Rising Value of Online Reviews

There is an online currency that’s value is increasing at such an exponential pace people doing whatever they can to get their hands on them.  “Oh yeah, that Bitcoin stuff”
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The Best Social Media Posts for Holidays

Often, the best social media posts to celebrate the holidays are the ones that do not exist.  Holiday greetings from brands via social media carry a big risk.  That is
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The importance of Videos for Small, Local Businesses

Because of the increasing influence that video has in search results and because more and more Internet searchers are watching videos returned in results, video can be a great driver
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Google Adwords Best Practices

Capturing those clicks requires a lot of tweaking, but there are a few simple steps that you can use when you are first creating your Google AdWords campaign that will
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The Best Advertising Idea Facebook Has Had in A Long Time!

Over the past few weeks Facebook has rolled out a new form of advertising for its clients.  Custom Audiences combines the power of email marketing with the virality of social
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The High ROI of Video Content

Technology has brought down the cost of producing a high quality video so much, that coupled with some astounding statistics on how video increases user engagement, it really is a
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Will Google+ Make The Case For Search Based Social in 2014?

Google has local search in the bag, and there is not much that Facebook can do about it.  The question you need to be asking yourself now if you own
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