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Whether you own a simple startup or you’re an experienced brand owner, your small business deserves an effective marketing strategy to drive new customers. With content marketing, you’re in [...]

It’s no secret that content drives action on the web, it’s what attracts visitors to your website in the first place. But did you know that your content’s structure is equally important for [...]

If you own a WordPress website, you’ve probably encountered the term “permalink” at one point or another. If you haven’t, a quick login to the backend of your website will reveal as much. Select [...]

New business owners have a tendency to push boundaries, discover alternative methods to solve problems, and sail towards uncharted waters when making their brand a household name. While business [...]

Behind every great SEO strategy lies a great blog post. Unfortunately, many businesses don’t allocate enough time or resources to producing great content. Thus, you end up with poorly written [...]

Yes, a blog post’s length does affect how well it will perform on search engines. To climb page rank on the almighty Google, marketers need to create quality content with an appropriate length, [...]

Blogs are the tools that help businesses attract new visitors to their websites and then convert them into leads. There is no doubt that maintaining a business blog will help your brand grow; if [...]

A relatively new trend that marketers are beginning to embrace is the use of Evergreen Content. For years marketers around the world have used Bill Gate’s colloquial phrase “Content is King” as [...]

Marketing has evolved quite a bit over the last few years. New terms, trends, and concepts have emerged, which has fundamentally changed the marketing landscape in 2016. The good news is that [...]

Over a decade ago, Bill Gates offered marketers invaluable advice: “Content is King.” This still rings true as nearly 90% of businesses utilize content as a marketing method. Despite its proven [...]