Your Guide to SEO Content & Copywriting
Despite some marketers using the two terms synonymously, an SEO content writer is not an SEO copywriter. A copywriter and content writer’s responsibilities are often misunderstood; and although there is some overlap, the two positions have clear distinctive roles. Each writing style requires a specific set of skills to resolve open projects and meet strict deadlines. The main difference comes down to the different content types each writer produces. One role writes short content focused on advertising and branding while the other position composes informative posts intended to build trust and boost engagement. As a small business owner, you’ll need both SEO content and SEO copywriting to successfully reach your goals.
What is SEO Content?
Ultimately the goal of your marketing efforts is to attract and convert prospects into new customers. But the methods used in SEO content writing for the web is much more indirect when compared to traditional marketing assets such as telemarketing, billboards, or radio and television advertisements. SEO content writers don’t typically promote specific offers or products. Instead, they seek to build relationships with consumers or businesses by providing valuable, educational, or entertaining information from an objective viewpoint. SEO content serves a variety of purposes, including:
- Increasing a website’s search ranking for specific keyword combinations
- Educating the reader
- Driving clicks from Google’s search engine result pages (SERPs)
- Encourage qualified traffic
- Attracting high-authority backlinks
- Directing users to other related pages on the website
- Converting website visitors into buyers, subscribers, or leads
More importantly, SEO content allows brands to develop a better rapport with customers, manage a positive brand reputation, and boost website domain authority. Further, SEO content doesn’t exclusively mean a blog post or press release. SEO content encompasses videos, slideshows, photos, infographics, eBooks, webinars, or even podcasts.
What is SEO Copywriting?
SEO copywriting describes a particular type of online content that harnesses a combination of unique keywords. SEO copywriting focuses on advertising a product or brand, drive conversion/sales, and encourage a direct response. SEO copywriting can cover a multitude of projects, and it can take many forms, depending on your company, product, and service. SEO copywriting pertains to web pages, landing pages, tweets, blog articles, Facebook posts, product descriptions, and promotional copy. Their specialty is considering keyword density and prominence as well as tone, style, and readability. They also research product attributes, competitive keywords, and popular search trends.
Tips for Better SEO Copywriting
Effective SEO copywriting attempts to persuade and motivate people to take a specific action. Use these tips to improve your copywriting technique, and enjoy more website conversions!
- Showcase Benefits Over Features: Prospects care more about the benefits provided by the product than by the features included.
- Focus on Emotions: When completing a sale, emotions typically influence customers to complete the desired action.
- Highlight Client Testimonials: Leverage online testimonials to maximize credibility with customers.
- Use Simple Language: Make sure your copy isn’t too technical or too complicated for your readers.
- Create a Feeling of Exclusivity: Clients love to feel as though brands care about them, make prospects feel special by being part of an exclusive group.
- Prove Product Value: Prove the value of your product because customers want to get a good deal or feel like they’re spending their money wisely.
- Establish Your Authority: People tend to respect industry experts and will take your advice into account before completing a sale.
Incorporating Keywords into SEO Copy & Content
Keywords are the backbone of any SEO campaign. They are the terms that web users type into search engines. Thus, including appropriate keywords in titles, content, URLs, and image names will all help your page rank in Google’s SERPs. Through the appropriate repetition of relevant keywords combinations, your SEO content may rank well within that specific set of keywords provided you have an off-page, non-collusive monthly backlinking campaign. If you want your SEO content to rank higher on search engines, then you will need to begin the slow, but steady process beginning with keyword research.
After you identify the best keywords that relate to your business or product, try typing them into Google’s search bar. The most relevant pages to a search query appear in these first few spots; thus, you will need to make sure that your SEO content remains relevant to the keyword phrases. Since SEO content writing focuses on generating informative content that answers a question, you will use your keywords to answer questions users keep asking.
Should I Outsource an SEO Copywriter?
Content marketing is no longer an option. If you want to have a stronger online presence, you must write new content and update your website’s copy. You may even want to hire an SEO copywriter or SEO Agency when your primary goal is to convert traffic into sales or leads. This traffic may be organic, but it may also be social media traffic, paid ad traffic, direct traffic, and so on. Thus, you’ll want to hire a copywriter who specializes in the exact type of copy you need and knows how to convert that specific type of traffic. Now entering our 28th year, Premiere Creative boasts a roster of talented copywriters that can update your outdated SEO strategy with fresh content. Dial (973) 346-8100 to learn more about our SEO packages today. In the mean time, we recommend expanding your SEO vocabulary by checking out this helpful guide.