Tag: Copywriting

Unveiling the Potential of AI Writing Tools in Digital Marketing

As the digital world slowly assimilates into our day-to-day reality, Artificial Intelligence (AI) emerged as a powerful ally for businesses and content creators. These innovative tools, fueled by advanced algorithms

Your Guide to SEO Content & Copywriting

Despite some marketers using the two terms synonymously, an SEO content writer is not an SEO copywriter. A copywriter and content writer’s responsibilities are often misunderstood; and although there is

5 Tips for Writing a PPC Text Ad

Today, generating valuable leads remains the number 1 priority for business owners. By working with Google or Bing, PPC search and display campaigns can generate a substantial amount of traffic

Must-Have Website Features for Every Small Business

Big or small, staying relevant in the 21st century seems daunting. Consumers face more than 6,000 messages per day! As a small business owner, you have to level the playing

How to Make Your Content Stand Out

Content marketing is no longer an option: If you want to have an online presence, you must create new content. Reports show that 88% of B2B businesses use content marketing

Content is King: What Does This Really Mean?

Over a decade ago, Bill Gates uttered a phrase that changed the entire marking landscape: “Content is King!” This is the typical response given to clients or perspective clients on

How Your Website Content Can Keep Working For You

In many cases it is considerably difficult to continue to generate new content day in and day out. With that being said many times content creatures may have to eventually

Brand Storytelling: Why Words Matter as Much as Design

Content marketing is as important and as the captivation that’s conjured through the design. This is because stories (and the words that tell them) are the influential key to your

Should You Do SEO and PPC Together?

Although search engine optimization (SEO) and pay per click advertising (PPC) are two separate strategies, they often work well together. Both SEO and PPC, when approached together, work very well

Copywriting for PPC Ads

Internet advertising and PPC ads require you to be quick to the punch. With that said, you have limited space to capture your audience’s attention so be sure to get