Despite some marketers using the two terms synonymously, an SEO content writer is not an SEO copywriter. A copywriter and content writer’s responsibilities are often misunderstood; and although [...]

Today, generating valuable leads remains the number 1 priority for business owners. By working with Google or Bing, PPC search and display campaigns can generate a substantial amount of traffic [...]

Big or small, staying relevant in the 21st century seems daunting.  Consumers face more than 6,000 messages per day! As a small business owner, you have to level the playing field, which starts [...]

Content marketing is no longer an option: If you want to have an online presence, you must create new content. Reports show that 88% of B2B businesses use content marketing in their strategy. [...]

Over a decade ago, Bill Gates uttered a phrase that changed the entire marking landscape: “Content is King!” This is the typical response given to clients or perspective clients on [...]

In many cases it is considerably difficult to continue to generate new content day in and day out. With that being said many times content creatures may have to eventually repurpose content in an [...]

Content marketing is as important and as the captivation that’s conjured through the design. This is because stories (and the words that tell them) are the influential key to your audience and [...]

Although search engine optimization (SEO) and pay per click advertising (PPC) are two separate strategies, they often work well together. Both SEO and PPC, when approached together, work very [...]

Internet advertising and PPC ads require you to be quick to the punch. With that said, you have limited space to capture your audience’s attention so be sure to get straight to the point. Always [...]