Archives

Despite some marketers using the two terms synonymously, an SEO content writer is not an SEO copywriter. A copywriter and content writer’s responsibilities are often misunderstood; and although [...]

Many websites have great rank on page 1 of Google for a plethora of keywords, yet they do not drive high-quality traffic or conversions. Yes, it’s possible to have great rank but for terms that [...]

Meta tags are the foundation of on-page SEO, and the first step necessary to be properly added after you finishing building any new web page. Meta tags are snippets of code that tell search [...]

Social media accounts – like websites – are not “set it and forget it” propositions. As a child, you probably heard your parents telling you to “listen before you speak.” For most small [...]

By partnering with carefully picked social media content creators, companies can use influencer marketing to promote products or services on an influencer’s social media pages. As a critical [...]

The rise of platforms like Instagram and YouTube has made influencer marketing affordable for small and large businesses alike. Regardless of your brand’s size – whether you’re Fortune 500 [...]

Google AdWords is an intricate, complex system where even the most seasoned, forward-thinking experts can make simple mistakes that can ultimately cost conversions, impressions, and money. Here [...]

In 2020, thousands of digital marketing professionals still unanimously agree that email marketing is the most profitable marketing channel for maximum customer retention. A well-executed email [...]

With over 3 billion social media users, it is difficult to make a clear distinction between a blogger and an influencer. In this ever-changing digital world that we live in, there are countless [...]

A new decade means a boatload of new trends shaping the digital marketing landscape. Some trends stem from existing technology and techniques while new updates allow emerging trends to gain [...]