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Influencer marketing is an attractive solution for advertisers looking to expand marketing initiatives. Despite its status as a relatively new marketing channel Influencer marketing can really [...]

With the holidays fast approaching, brands and companies are starting to figure out how to market their products for Black Friday. Traditional marketing methods relied on print materials, [...]

This may come as a shock to some who are new to the game, but LinkedIn’s business-oriented niche allows for influencer marketing opportunities. According to an analysis conducted by Oktopost, 80% [...]

When my mom was a kid, she boasted an impressive collection of the Encyclopedia Britannica since it was the world’s go-to hub for answers at the time. Today, Google fills that position. With 3.5 [...]

Over the past decade, social media positioned itself as a legitimate marketing channel for businesses irrespective of size. With this new advancement comes a swath of tools, analytical software, [...]

Listening to your audience should always be the first step in your strategy to grow your brand presence. Doing so allows brands to build deeper relationships with clients, quickly react to [...]

Consistent and proper local listings and citations are vital factors Google uses to determine the websites that show up in the Google Maps Local 3-Pack. The 3-Pack refers to a group of three [...]

The purpose of search engine optimization (SEO) is to guide websites to higher rankings in organic search results. With a clear goal of driving more traffic from search queries, SEO tactics also [...]

Search engine giants like Google and Bing love websites with fresh, high-quality content. As a result, many small businesses publish content daily, exhausting internal resources without positive [...]

Despite some marketers using the two terms synonymously, an SEO content writer is not an SEO copywriter. A copywriter and content writer’s responsibilities are often misunderstood; and although [...]