Listening to your audience should always be the first step in your strategy to grow your brand presence. Doing so allows brands to build deeper relationships with clients, quickly react to [...]

Social media accounts – like websites – are not “set it and forget it” propositions. As a child, you probably heard your parents telling you to “listen before you speak.” For most small [...]

Consumers have been becoming more skeptical of advertisements, but they do trust their peers. This likely explains why they do so much research when looking for a product or service. In the BC [...]

The phrase, “fake it until you make it” used to inspire and motivate us. Now, upon hearing the word fake, we think of “fake news.” Today, however, we see fake social media profiles, [...]

Did you know 65% of consumers conduct online research before making a purchase? That’s right! Consumer habits continue to move away from browsing brick and mortar locations, now relying on [...]

On average, Google generates close to 3.5 billion searches every day. Talk about working overtime! Many of these searches relate to consumers seeking information about local businesses or [...]

Social media is now an instrumental tool in branding, as well as becoming increasingly connected and interdependent with Search Engine Optimization (SEO). By utilizing appropriate social media [...]

Many businesses live in fear of negative online reviews and comments from disgruntled customers.  With the lightning speed and easy accessibility of social media, anyone who has had a bad [...]

Online privacy and discretion seem to be a major focus for people these days, as the pendulum starts to swing regarding personal information available online.  It was reported by Search Engine [...]

“Insightful physicians will see [patient reviews] as an opportunity to stand out from the crowd. This new era of online information can be especially useful in competitive medical [...]