Tag: Search Engine Result Page (SERPs)

Maximize People Also Ask & How-To Keywords on SERPs

Google overwhelmingly dominates the search engine market, maintaining over 92% of the market share as of June 2021. Let’s put that into perspective — an estimated 227 million Google searches

Orphan Pages: Exploring Negative SEO

You’ve probably overheard the term “orphan pages,” among other digital marketing jargon. Mastering the inner workings of website optimization remains paramount for any small to mid-sized business hoping to increase

SEO Terms Marketers Should Know

Search engine optimization (SEO) is the process of improving your website to increase its visibility when people do an online search for products or services related to your business. SEO

Should I Use Branded Keywords?

Identifying, analyzing, targeting, and ranking for keywords are critical steps to any SEO or PPC campaign’s success. After all, the keywords you aim for will determine the audience demographic you

How to Use SEO Silos to Improve Your Web Marketing

For businesses looking to broaden content marketing efforts, owning a tightly organized website-structure can boost SERP results. One of the advanced SEO techniques that website owners should consider involves creating

Premiere Creative’s Top 10 Digital Marketing Posts of 2020

With the perpetual changes occurring in the digital marketing and advertising industry, it can feel challenging to keep up or prepare for new surprises lurking around the corner. Staying informed

Using Google Ads for Online Success

When my mom was a kid, she boasted an impressive collection of the Encyclopedia Britannica since it was the world’s go-to hub for answers at the time. Today, Google fills

Your Guide to SEO Content & Copywriting

Despite some marketers using the two terms synonymously, an SEO content writer is not an SEO copywriter. A copywriter and content writer’s responsibilities are often misunderstood; and although there is

A Beginner’s Guide to SEO Meta Tags for 2020

Meta tags are the foundation of on-page SEO, and the first step necessary to be properly added after you finishing building any new web page. Meta tags are snippets of

Essential Elements of a Google Search Engine Result Page

We’ve all used Google before to make a quick search about a random thought we had recently. Have you ever noticed the order of the results on the page? Well,