Social Media

Snapchat was largely considered a fad and looked upon with confusion and amusement when it first launched in the early 2010s. It seemed like another medium for silly micro-content that had no [...]

With over 500 million daily users, it’s no surprise that businesses are turning to Instagram to sell products. A cursory glance at your Instagram feed reveals sponsored influencer posts, targeted [...]

Wouldn’t you prefer to understand the impact of your advertising dollars across publishers, channels, and devices? Of course! But over time, advertising became more fragmented, blurring your [...]

A social media calamity erupted in Canada a few weeks ago when Instagram removed the “like-count” from photos on user feeds. At Facebook’s annual F8 Conference, Instagram – a platform owned by [...]

Facebook is and always will be the top social media network. Despite what news media and the state of the business may suggest, over 2 billion users log on to Facebook every month. With an [...]

All right everyone, it’s “story” time – Instagram Stories to be precise. Many social media managers fail to recognize the raw power that Instagram Stories provide for increasing organic [...]

Finding new clients is tough and can eat away at precious time and resources. But with a large user base of over 400 million global professionals, LinkedIn makes it easier to acquire new and [...]

When scrolling through Instagram, do you ever wonder why you see posts from people you don’t follow? Do you find yourself liking a photo on Instagram and then see it was from a week ago? [...]

Snapchat empowers us to have fun taking pictures with fun filters and other customization features. Users get to express themselves, and learn about the world and their friends through stories. [...]

LinkedIn is the largest professional networking platform with 560 million members. Failing to establish a LinkedIn presence means that you deny yourself the chance to connect with half a billion [...]