Tag: Audience Targeting

Using A/B Testing for Maximum Digital Performance

Serif or San Serif? Big, bold, restrained, or classic? An official product shot or a User-Generated Image? In the fast-paced world of digital marketing and product development, you have a

3 SEO Strategies to Use on TikTok

Move aside Google because TikTok now reigns supreme as Gen Z’s go-to search engine. You read that right! According to current trends, 40% of today’s youth prefer to use the

The Top Social Media Platforms for Marketing in 2023

Social media is more important than ever in accessing pop culture, news access, and marketing. Social media marketing proved extremely effective for multiple big and small companies such as Coca-Cola,

Never Overlook TikTok as a Marketing Tool

Never underestimate the sheer power of social media, particularly TikTok! Social media is a wonderful place to connect with customers and present your advantageous services to a new wave of

Your Guide to Search Retargeting

A customer with a need and a brand with a product that fulfills that demand is a match made in heaven. But online advertisements must first survive scroll-throughs by thousands

Your Guide to Amazon Attribution

We’re here to help you become an expert at using Amazon Attribution and explain everything you need to know to take your marketing efforts to the next level. Obviously, it

Maximize People Also Ask & How-To Keywords on SERPs

Google overwhelmingly dominates the search engine market, maintaining over 92% of the market share as of June 2021. Let’s put that into perspective — an estimated 227 million Google searches

How to Improve Your Company’s LinkedIn Page in 2022

Many people use their New Year’s resolutions to look inward and improve on personal aspects of their lives. But this January, take a step back and examine other parts of

Instagram Stories: 5 Ways to Promote Your Brand

Instagram stories are a free and easy way to relay important details to existing followers and attract new ones. The primary use for Instagram once was viewing feed posts; however,

TikTok: An Essential Tool for Social Media Growth

TikTok is a short-form video-sharing app with various content ranging from 15 seconds to 3 minutes. TikTok initially launched as a (now defunct) mobile app called Musical.ly, which centered around