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Consumers have been becoming more skeptical of advertisements, but they do trust their peers. This likely explains why they do so much research when looking for a product or service. In the BC [...]

Whether browsing for shoes or fabulous clothes or even rare collectibles, the Internet continues to revolutionize the way customers make purchasing decisions. Amazon, the world’s largest online [...]

The phrase, “fake it until you make it” used to inspire and motivate us. Now, upon hearing the word fake, we think of “fake news.” Today, however, we see fake social media profiles, [...]

Big or small, staying relevant in the 21st century seems daunting.  Consumers face more than 6,000 messages per day! As a small business owner, you have to level the playing field, which starts [...]

Many businesses live in fear of negative online reviews and comments from disgruntled customers.  With the lightning speed and easy accessibility of social media, anyone who has had a bad [...]

There is an online currency that’s value is increasing at such an exponential pace people doing whatever they can to get their hands on them.  “Oh yeah, that Bitcoin stuff” you say?  Nope.  5 [...]