Given consumers’ reliance on online purchases for the past two years, it’s not surprising to see that, even as they return to in-person shopping, they still turn to the internet to streamline [...]

Google overwhelmingly dominates the search engine market, maintaining over 92% of the market share as of June 2021. Let’s put that into perspective — an estimated 227 million Google searches [...]

Search engine optimization (SEO) revolves around optimizing your website’s ranking on search engine results. It may sound technical, but SEO involves a holistic effort from your entire marketing [...]

You don’t have to be a publisher to leverage your website or blog to run paid advertisements on your website. AdSense. Millions of businesses, just like yours, keep generating healthy monthly [...]

Identifying, analyzing, targeting, and ranking for keywords are critical steps to any SEO or PPC campaign’s success. After all, the keywords you aim for will determine the audience demographic [...]

For businesses looking to broaden content marketing efforts, owning a tightly organized website-structure can boost SERP results. One of the advanced SEO techniques that website owners should [...]

With Google’s release of their mobile-first indexing algorithm, businesses need to place greater emphasis on improving mobile users’ experiences. To remain relevant, a successful SEO [...]

New business owners have a tendency to push boundaries, discover alternative methods to solve problems, and sail towards uncharted waters when making their brand a household name. While business [...]

Yes, a blog post’s length does affect how well it will perform on search engines. To climb page rank on the almighty Google, marketers need to create quality content with an appropriate length, [...]

As the number one search engine in the world, over 1 billion people use Google every month. At the same time, reports show that Google provides almost 12 billion searches each month. Many covet a [...]