Tag: Click-Thru-Rates (CTR)

How to Optimize PPC Campaigns with the Right Keywords and Match Types

Pay-per-click (PPC) campaigns derive their success from keywords. Just picture this: you’ve dedicated weeks of meticulous preparation for your latest PPC campaign, but instead of feeling satisfied, you’re left puzzled

From Insights to Action: Leveraging SEO Metrics for Business Growth

With online selling becoming more fiercely competitive, Search Engine Optimization (SEO) can serve as a golden ticket to higher organic website visibility. But driving traffic to your website through SEO

The Best Email Subject Lines to Engage Customers & Heighten Click-Through Rates

Despite its cost-effectiveness, many companies fail to see noticeable traction in email marketing. According to Campaign Monitor, the average email open rate reached 2.3% across all industries, which dropped by

Your Guide to Amazon Attribution

We’re here to help you become an expert at using Amazon Attribution and explain everything you need to know to take your marketing efforts to the next level. Obviously, it

Quality Scores: Improve Your Google Ad Performance

If you hope to transform into a PPC guru, then you’ll need to develop a solid understanding of your Quality Score since this number can influence the success you see

SEO Terms Marketers Should Know

Search engine optimization (SEO) is the process of improving your website to increase its visibility when people do an online search for products or services related to your business. SEO

The Best Klaviyo Practices to Gain & Retain Customers

Securing and retaining customers is the name of the marketing game, but success demands strategy, creativity, and incessant effort. At its core, Klaviyo is a segmentation tool for distributing emails

How to Avoid Common Google Ad Mistakes

Optimizing a Google Ad for peak performance can feel like shooting at a moving target – just when you lock in the perfect strategy, Google will overhaul the criteria for

Your Guide to Google Ad Extensions

Google AdWords is an intricate, complex system where even the most seasoned, forward-thinking experts can make simple mistakes that can ultimately cost conversions, impressions, and money. Here is a simple

Using Customer Reviews to Your Advantage

Consumers have been becoming more skeptical of advertisements, but they do trust their peers. This likely explains why they do so much research when looking for a product or service.