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Google is constantly coming up with new techniques to enhance and help their advertisers improve the quality of their advertising campaigns. The digital marketing industry consensus that [...]

Google Ads’ average position is the go-to metric for advertisers looking to optimize their performance on paid and organic search. Average position tells advertisers where their Google search ad [...]

Google AdWords is not for the meek at heart. Whether you are new to the platform or an experienced user, Google AdWords is an excellent medium for raising brand awareness and generating new [...]

After weeks of researching, brainstorming, and testing, you’re finally ready to launch a PPC campaign with a new landing page and begin converting visitors into customers. Or are you? Driving [...]

Today, generating valuable leads remains the number 1 priority for business owners. By working with Google or Bing, PPC search and display campaigns can generate a substantial amount of traffic [...]

With careful design and effective copy, you can take your lead generation to the next level. As the most important element in any successful PPC campaign, your landing pages play a crucial role [...]

Marketers can easily build landing pages these days, especially with all the digital tools available. But creating a landing page is only half the battle; the true challenge lies in creating a [...]

As an essential component of any well-crafted marketing strategy, landing pages act as “landing pads” for prospects visiting your brand’s website. Whether you intend to generate leads, sell [...]

Many advertisers still question the effectiveness of incorporating Pay-Per-Click (PPC) into their marketing strategy. While PPC advertising can be costly compared to other advertising media, [...]