SEO vs. SEM: What’s The Difference?
SEO and SEM are two great flavors that go well together – ok, sorry, this is not a Peanut Butter Cup. But many business owners may have heard “SEO” and
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Tag: Google AdWords
Choosing the Right Analytics Attribution Model
The marketing scene is ever-changing with new trends and platforms emerging just when you thought you had a solid marketing strategy for your business. From maintaining multiple social media channels
How to Avoid Common Google Ad Mistakes
Optimizing a Google Ad for peak performance can feel like shooting at a moving target – just when you lock in the perfect strategy, Google will overhaul the criteria for
Should I Use Branded Keywords?
Identifying, analyzing, targeting, and ranking for keywords are critical steps to any SEO or PPC campaign’s success. After all, the keywords you aim for will determine the audience demographic you
Using Google Ads for Online Success
When my mom was a kid, she boasted an impressive collection of the Encyclopedia Britannica since it was the world’s go-to hub for answers at the time. Today, Google fills
Your Guide to SEO Keywords in 2020
The purpose of search engine optimization (SEO) is to guide websites to higher rankings in organic search results. With a clear goal of driving more traffic from search queries, SEO
How to Use the Tiered Approach Method in Google AdWords
Google is constantly coming up with new techniques to enhance and help their advertisers improve the quality of their advertising campaigns. The digital marketing industry consensus that campaigns and advertisements
Google Gmail Ads vs. Discovery Ads: Which Method Should I Use?
Google has perfected supply and demand within the online advertising model. Traditional advertising requires you to spend money just to show your ad (billboards, magazines, radio, TV), instead, Google only
Your Guide to Google Ad Extensions
Google AdWords is an intricate, complex system where even the most seasoned, forward-thinking experts can make simple mistakes that can ultimately cost conversions, impressions, and money. Here is a simple
Everything You Need to Know About Click Bot Fraud
Ad fraud is a critical issue facing the world of advertising. When websites are overrun with large volumes of bot traffic, it pollutes the data used by advertisers to make