Optimizing a Google Ad for peak performance can feel like shooting at a moving target – just when you lock in the perfect strategy, Google will overhaul the criteria for acceptable ads. Moreover, [...]

Identifying, analyzing, targeting, and ranking for keywords are critical steps to any SEO or PPC campaign’s success. After all, the keywords you aim for will determine the audience demographic [...]

When my mom was a kid, she boasted an impressive collection of the Encyclopedia Britannica since it was the world’s go-to hub for answers at the time. Today, Google fills that position. With 3.5 [...]

Google is constantly coming up with new techniques to enhance and help their advertisers improve the quality of their advertising campaigns. The digital marketing industry consensus that [...]

Google has perfected supply and demand within the online advertising model. Traditional advertising requires you to spend money just to show your ad (billboards, magazines, radio, TV), instead, [...]

Google AdWords is an intricate, complex system where even the most seasoned, forward-thinking experts can make simple mistakes that can ultimately cost conversions, impressions, and money. Here [...]

Google Ads’ average position is the go-to metric for advertisers looking to optimize their performance on paid and organic search. Average position tells advertisers where their Google search ad [...]

Google AdWords is not for the meek at heart. Whether you are new to the platform or an experienced user, Google AdWords is an excellent medium for raising brand awareness and generating new [...]

As the top digital marketing agency in NJ, Premiere Creative has been a go-to source of information for B2C and B2B companies and markets for 3 decades. Our blog strives to give our readers [...]

Today, generating valuable leads remains the number 1 priority for business owners. By working with Google or Bing, PPC search and display campaigns can generate a substantial amount of traffic [...]