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This may come as a shock to some who are new to the game, but LinkedIn’s business-oriented niche allows for influencer marketing opportunities. According to an analysis conducted by Oktopost, 80% [...]

Over the past decade, social media positioned itself as a legitimate marketing channel for businesses irrespective of size. With this new advancement comes a swath of tools, analytical software, [...]

Finding new clients is tough and can eat away at precious time and resources. But with a large user base of over 400 million global professionals, LinkedIn makes it easier to acquire new and [...]

LinkedIn is the largest professional networking platform with 560 million members. Failing to establish a LinkedIn presence means that you deny yourself the chance to connect with half a billion [...]

The digital landscape can all change with a click of the mouse. A simple refresh can change an entire inner face of a social site while adding a simple hashtag can launch a post into a whirlwind [...]

As one of the top networks for business-to-business marketing, LinkedIn offers brands powerful advertising functions to reach audiences in a niche industry. While many marketers invest in [...]

LinkedIn is an invaluable tool to connect with like-minded individuals in your industry. In addition to being a powerful networking tool, LinkedIn is ideal for B2B advertising because it offers [...]

LinkedIn is a social platform that has existed 10 years, with over 3 million companies having an account. You most likely also have a company account, but how does a company use it to better [...]

This semester alone I received dozens of emails from my school’s Career Services telling me to work on my LinkedIn. It’s the year 2014, so we  already know the importance of social media and how [...]