Can You Use Influencer Marketing on LinkedIn?
This may come as a shock to some who are new to the game, but LinkedIn’s business-oriented niche allows for influencer marketing opportunities. According to an analysis conducted by Oktopost, 80% of B2B leads derived from social traffic come from LinkedIn. Coined as “The World’s Largest Professional Network,” LinkedIn boasts over 500,000,000 users. It has about half of the number of users that Instagram has, and about a quarter of Facebook’s user figures. LinkedIn may not seem like a sexy or exciting platform like Snapchat or Instagram, but it’s certainly a massive hub of user attention online.
That’s why some thought leaders and industry luminaries have had so much success using it to drive impressions, grow their brand, and ultimately grow their top-line revenues. B2B influencers like Gary Vaynerchuk, Trish Bertuzzi, and Jon Miller have built massive audiences on LinkedIn. Whether through an editorial piece or photo, millions of worldwide LinkedIn users will have access to carefully curated streams of high-quality content.
Still not convinced about the value of LinkedIn influencers? Consider this – when a LinkedIn influencer mentions a specific product or service, it has a direct impact on the people most likely to purchase that product or service. So if you’re thinking about using the social media website to generate leads and expand reach, then influencer marketing is your golden ticket to success.
Who are Notable LinkedIn Influencers?
To begin, we examine the trajectory of notable influencers with large audiences on LinkedIn. Since most LinkedIn influencer success comes down to content quality, we’ll take a look at what influencers have done and what they post on LinkedIn.
Internet personality and serial entrepreneur Gary Vaynerchuk isn’t just a “LinkedIn Influencer.” He has a massive following on every imaginable platform – from Twitter and Instagram to Facebook. But he certainly shines on LinkedIn by posting shareable and engaging content to his 3.5 million followers daily. Vaynerchuk is seen in the world of advertising – and indeed in the business world at large – as someone who sees around corners. He is constantly making intelligent investment decisions and preaches his keys to success through his countless viral videos on YouTube. With a track record as a winner and a pension for making great content, it’s easy to see why Gary Vaynerchuk continues to takeover LinkedIn.
Trish is incredible at B2B marketing on LinkedIn. She may only have 216,000 (which is quite a lot generally speaking, but very little when compared to Gary Vaynerchuk’s 3.5 million), but her audience is incredibly engaged. Her posts highlight issues concerning human resources within an organization. They emphasize building meaningful relationships in working environments and define consumer trust as a brand’s greatest asset. No doubt her status as a LinkedIn influencer drive significant inbound business to The Bridge Group (the company of which she is CEO).
Calculating ROI for Influencer Marketing on LinkedIn
There are a lot of analytics software services for social media. Unfortunately, most of them fall short when it comes to influencer marketing on LinkedIn. Luckily, it’s relatively easy to keep track of success metrics yourself. If you’re trying to build your brand on LinkedIn and increase inbound B2B leads from social networking, engagement and reach metrics are the ones to watch. These include:
- Likes (on posts)
- LinkedIn referral traffic (you can track this in your Google Analytics account for your website)
Conquering LinkedIn with Influencer Marketing
If you’re looking to market a B2B service – like a data analytics platform for marketing agencies – building your follower base on LinkedIn can help a lot. By creating excellent content and becoming a thought leader in your space, you can attract followers and gain preferable treatment from LinkedIn’s algorithms. As we said, most social B2B leads come from LinkedIn. Experiencing even a 5% increase in your LinkedIn following can drastically increase the number of people hitting your website organically.
Are you search for innovative ways to expand your brand’s online awareness on LinkedIn? At Premiere Creative, we specialize in website design, SEO, influencer marketing, and many other digital marketing services. Connect with our team by dialing (973) 346-8100 for more information about how our influencer marketing services can help your brand’s online strategy.