Make the most of Black Friday and Cyber Monday by prepping your online store for the busiest shopping days of the year. Businesses in the eCommerce industry collectively saw 6.3 billion dollars [...]

One of the most common pitfalls that businesses face involves customer acquisition. New customers are the lifeline of any business, but customer acquisition can cost nearly 5 times more than [...]

Unless you live under a rock, it’s no surprise that Amazon is a dominating player in the eCommerce market. As an Amazon third-party seller, you know that cutthroat competition exists in the [...]

Email fatigue is real. Who really enjoys having an inbox full of marketing emails for products, promotions, and announcements that would never interest you? When developing an email marketing [...]

The news is finally in! Amazon officially announced that their annual Prime Day will take place on June 21st & 22nd of 2021. During the Amazon Prime Day event, Prime members will have [...]

Everyone wants to be a VIP. The grandiose feeling of importance, as well as receiving exclusive benefits, never gets old. By setting up a pre-VIP program for your eCommerce business, you can [...]

Can brands see spikes in sales from influencer partnerships? Absolutely because HubSpot reported 71% of consumers were more likely to purchase a product that they saw on a social media platform. [...]

With the holidays fast approaching, brands and companies are starting to figure out how to market their products for Black Friday. Traditional marketing methods relied on print materials, [...]

Black Friday and Cyber Monday are typically the most important events of the year for many retailers. This can be a make or break period for overall revenue. To build even more pressure, many [...]

It is no secret – companies struggle to adapt to the changing landscape in the retail industry. Large eCommerce websites, like Amazon, keep changing the retailing landscape, while traditional [...]