Can brands see spikes in sales from influencer partnerships? Absolutely because HubSpot reported 71% of consumers were more likely to purchase a product that they saw on a social media platform. [...]

With the holidays fast approaching, brands and companies are starting to figure out how to market their products for Black Friday. Traditional marketing methods relied on print materials, [...]

Black Friday and Cyber Monday are typically the most important events of the year for many retailers. This can be a make or break period for overall revenue. To build even more pressure, many [...]

It is no secret – companies struggle to adapt to the changing landscape in the retail industry. Large eCommerce websites, like Amazon, keep changing the retailing landscape, while traditional [...]

The most wonderful day of the year will arrive before you know it. That’s right — Amazon Prime Day is just around the corner! For Prime Day in 2019, Amazon announced its intention to expand the [...]

Whether browsing for shoes or fabulous clothes or even rare collectibles, the Internet continues to revolutionize the way customers make purchasing decisions. Amazon, the world’s largest online [...]

Thanksgiving is right around the corner, which means it’s beginning to look a lot like…Black Friday and Cyber Monday. When referring to the Holidays, consumers typically think of the glorious [...]

Operating an e-commerce business can be especially challenging when a brand relies on email marketing to reach its consumer base. While email marketing does, in fact, provide invaluable benefits, [...]

Congratulations!  You have decided to run an online promotion leveraging social media, email lists, and other web-based marketing strategies to drill up new leads, and/or to reward existing [...]

Over the past few weeks Facebook has rolled out a new form of advertising for its clients.  Custom Audiences combines the power of email marketing with the virality of social media and opens a [...]