Getting to the number one spot on Google for your service or product is the dream of every business. Being number one means exactly that: being number one. Of the millions and billions of people searching the Internet on a daily basis, they will automatically click on the first link on the first page on Google because they believe, and most of the time rightfully so, that it is the first link because it is exactly what they are looking for.
But it is not easy being number one. And more to the point of this article, it is not easy getting there.
But it is very much worth it to be number one on Google which is the most used search engine in the world, commanding well over 65% of the market share. When thinking upon how much of the world is using it, taking the top spot on the search engine results page (SERP) is the goal of every brand with a website.
Now, it is all about how to get there.
SEO is the Tool to Get to Number 1
SEO (search engine optimization) is the primary tool in which to acquire the prime spot on Google’s search engine results. In a nutshell, optimizing your search engine means making it easy for Google to find and index your site so users may find it easily themselves. And the better your optimization efforts are, the more authority Google thinks you and your website has, thus allowing you to rocket to higher spots on SERPs and inevitably (hopefully!) to number one.
SEO can include building new websites and/or pages, editing existing text, to make it “search-friendly,” using keywords, and so on. Google’s mythical and mysterious algorithm ranks websites and pages based on many factors and SEO hopes to hit as many of those factors positively enough so that Google places a higher worth on your website. The higher you go, the greater the chance that more people will visit your site. This has a snowball effect on websites because momentum builds and builds as more people begin visiting your website and your site keeps climbing the results page because Google sees that a lot of people find your site valuable.
Create Quality Content
One of the most important aspects of being number one on Google is creating quality content. Every Internet marketer is familiar with the phrase “Content is king” and there is no contradicting that point. Google’s method of finding and ranking sites is so complex it can look at a website and tell if the content within is excellent or poor. Google values high quality content because it wants users to find the information they are looking for quickly and easily.
Excellent content means a well designed website with original content that has the correct grammar and spelling. If people visit a site and leave immediately because they did not like what they saw, Google will know and then dock your site. If this keeps happening your site will fall lower in ranking and could potentially disappear from the SERP entirely depending on the severity of your infractions.
For more information on how you can get to the coveted number one spot on Google, contact a web marketing agency today. Contact the experts at Premiere Creative for more information or give us a call at (973) 346-8100.