Tag: Google Analytics

From Universal to GA4: Understanding the Evolution of Google Analytics

Understanding website analytics is essential for individuals and businesses alike. The ability to gather data and derive meaningful insights from user interactions can fuel informed decision-making and drive success. Among

Utilizing Pinterest for Lead Generation

Pin it to win it! As a visual discovery engine, Pinterest users can discover, save, and organize content that sparks their passions. With its emphasis on captivating imagery, Pinterest provides

From Insights to Action: Leveraging SEO Metrics for Business Growth

With online selling becoming more fiercely competitive, Search Engine Optimization (SEO) can serve as a golden ticket to higher organic website visibility. But driving traffic to your website through SEO

Using A/B Testing for Maximum Digital Performance

Serif or San Serif? Big, bold, restrained, or classic? An official product shot or a User-Generated Image? In the fast-paced world of digital marketing and product development, you have a

Choosing the Right Analytics Attribution Model

The marketing scene is ever-changing with new trends and platforms emerging just when you thought you had a solid marketing strategy for your business. From maintaining multiple social media channels

Orphan Pages: Exploring Negative SEO

You’ve probably overheard the term “orphan pages,” among other digital marketing jargon. Mastering the inner workings of website optimization remains paramount for any small to mid-sized business hoping to increase

SEO for Shopify: Turn Your Website into an eCommerce Store Powerhouse

Visibility is key to success for eCommerce. Try to wrap your head around it. If customers cannot find you, they cannot buy from you. Instead, they’ll probably buy from your

Understanding the Different Traffic Sources on Google Analytics

In today’s increasingly competitive online market, understanding how your visitors and customers behave on your website is the most crucial piece of data you need. Google Analytics is a leader

Meet 2021 Marketing Goals with These New Year’s Resolutions

It’s almost that special time of the year again! There’s no denying that 2020 was a rough year with the coronavirus pandemic devastating. But the best thing we can all

How to Calculate ROI for Social Media

Over the past decade, social media positioned itself as a legitimate marketing channel for businesses irrespective of size. With this new advancement comes a swath of tools, analytical software, and