Instagram Reels quickly dominated the photo-sharing app since 2020. Created as a new feature to compete with TikTok, Instagram Reels refer to full-screen vertical videos that can last up to
It’s no secret that social media has become one of the most important marketing channels in the world where you can reach new audiences and increase brand awareness. That comes
Social media is more important than ever in accessing pop culture, news access, and marketing. Social media marketing proved extremely effective for multiple big and small companies such as Coca-Cola,
From sweepstakes on the back of cereal boxes to radio giveaways, people of all ages and demographics crave the chance to earn free prizes. Few things compare to the excitement
Social media is an extremely effective way for businesses to interact with their customers due to its cost-effectiveness and the vast scope of its reach. Many old-school business owners claim
Instagram stories are a free and easy way to relay important details to existing followers and attract new ones. The primary use for Instagram once was viewing feed posts; however,
Instagram has grown tremendously since its launch and now sees over 8 billion viewers every month. With a diverse audience, companies across many verticals want to tap into Instagram’s growing
Influencer marketing is still maturing as a channel. With each passing year, brands are getting smarter ditching traditional marketing methods for modern inbound methods. Data analytics is the key to
Can brands see spikes in sales from influencer partnerships? Absolutely because HubSpot reported 71% of consumers were more likely to purchase a product that they saw on a social media
Over the past decade, social media positioned itself as a legitimate marketing channel for businesses irrespective of size. With this new advancement comes a swath of tools, analytical software, and