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7 Content Marketing Trends to Follow in 2024

Content Marketing Trends 2024

Everyone has a story to tell, even in the marketing field. That is why content creation is the key to opening the horizons of endless opportunities and achieving high goals. Every brand and company are utilizing content marketing to attract more customers, and you should too! This blog will delve deeper into these seven current content trends and explain how to adapt to the digitalized world of storytelling.

1) Quality Over Quantity

Being consistent with content creating and updating is important, however, it is also crucial to not overlook the quality of the content you are presenting to current and future audiences. Instead of uploading repeatable, or content with little to nothing to grab on, try to reach the customer’s needs by creating helpful, reliable, and people-friendly content. Utilize subject matter expert (SME) interviews to address the customer’s concerns and build a valuable data foundation. Work on readability and clarity in the language while also providing a visual experience.

2) Encourage Personal Branding of Employees

A company fully supporting its employees is a company that will continue to thrive in the marketplace. Promote a culture of personal branding for employees to be the best ambassadors of your company. Develop certain guidelines and create the foundation for a transparent system for your employees to follow. Your employees will feel more encouraged and comfortable in creating the best quality and entertaining content for the world to see.

3) Utilize AI Technology

The tools AI offers are too good to resist. Instead of objecting to all sorts of AI technology, embrace certain tools to help reduce the time and budget spent on content marketing. Using AI to help generate blogs, emails, and social media posts formats is a common norm in many marketing settings. Be aware of the fallacies of AI as they are not perfect technology. However, opt to utilize the most out of the current AI technology along with the creativeness and uniqueness of the human mind.

4) Optimize for Search Generative Experience

When struggling with keywords and driving website traffic, using Google’s Search Generative Experience (SGE) can be helpful. SGE is also an AI technology excelling in creating and suggesting long-tail keywords. With its ‘Keyword Magic Tool’, you can find numerous question searches, taking potential consumers to your website.

5) Launch a Podcast

Podcast listeners have significantly increased during the last few years and are easily found throughout all popular social media platforms. Creating a high-quality podcast will eventually promote the brand to an unfamiliar audience. Feature professionals as well as expert employees to further dive into the brand products and identity. Craft each episode using SEO keywords in the title and descriptions for the algorithm to enhance discoverability.

6) Prioritize Short Video Content

With the popularity of short video content on platforms like TikTok, Instagram Reels, YouTube Shorts, and more, most marketing content must now be in short video format. Incorporating video content creation into existing marketing strategies will boost brand interest and popularity in a short period of time. Use flashing visual effects and professional editing to create eye-catching content, along with entertaining hook and catch up the latest trends. Be precise and compact with the message you are trying to share to prevent viewers from scrolling down immediately. Provide interactive videos that shows genuine interest in consumer needs—all within a video length of less than a minute or two.

7) Experiment with User-Generated Content

Leveraging user-generated content (UGC) to build trust and credibility to increase the number of loyal customers. Utilize social media platforms to foster strong connections with influencers and followers for them to share their experiences and reviews. Be open with constructive criticism and spend time and resources in product enhancement for a stronger fan base. The flow of generated content from users and paid advertising will benefit your company in the long run.

Elevate Your Content Marketing Strategies

Content marketing is a fast-paced game, where innovation is key. It’s essential to stay aware of your surroundings, your competitors, and current trends to survive this competitive game. Collect as much data as possible to ensure you’re creating the best content. The time and resources invested in content creation will pay off in the end.

Here at Premiere Creative, we are here to help grow and enhance your skills in creating marketing content. Our experts will provide tips and instructions on creating high-quality, trendy content to reach your end goal. Contact us at (973) 346-8100 for more questions!