Skip to content

New Instagram Features Every Marketer Should Use


It’s no secret that social media has become one of the most important marketing channels in the world where you can reach new audiences and increase brand awareness. That comes with an ever-growing need for visual content. Instagram is no exception to this necessity. In fact, we believe because of its ability to reach a wider audience and engage with people on a personal level, incorporating this is essential to your marketing strategy.

Instagram is a visual platform, so if you want to reach more people, you must keep your content visually engaging. As social media continues to become a constant in everyday life, marketers must stay on top of the latest features, so they can focus on what matters most— the brand. Check out these new features and innovations on Instagram.

Reels Template (Interactive Stickers, Auto Captions)

Since the beginning of time, stories have always captivated and enticed humans of all ages. And Instagram is no different. When your brand needs a cost-effective solution, consider incorporating Instagram reels into your page. Reels are among the latest ways for businesses to get their message across in a way that keeps viewers engaged and interested. With 91% of Instagram users watching videos every week, it only makes sense to include reels in your strategy!

Even better, these clips boost your page views without spending money on paid advertising. You can now use auto-captions on reels; so that when users watch your videos without sound, they can still engage with your video.

Want to take things a step further by making your videos more interactive? Well, now corporate content creators can add interactive stickers to their reels. So, try creating polls, quizzes, or emoji sliders the next time your team brainstorms ideas to reach more users. Remember, the best way to stand out from the crowd is to make sure to add personality and value to the content you share.

Grid Pinning

If you’re looking for a quick and effortless way to highlight your best content, promotions, or announcements then the grid pinning tool might be the feature for you. You want to make sure that the first thing users see is something that shows them who you are and what you offer. With the ability to pin up to three posts or reels at a time, carefully select the content you want at the forefront of your page.

We recommend you pin posts that correlate to your marketing objective. For example, event venues may want to increase sign-ups or tours. As such, considers posting a slew of reels that highlight the beautiful event halls. Here are some ideas of which type of posts to consider pinning:

  • High-Performing Post: Any high-quality content that performs well should help you reach a larger audience and increase engagement. You can determine the top-performing posts through Instagram’s insights.
  • Products or Services: Use this post to highlight new or existing products and services.
  • About Your Company: Promote your brand by showing off what makes you different from other companies in your industry.
  • Recent Announcements: Highlighting any breaking news or events related to your business is great for people interested in seeing company updates.

Experiment with the Creators & Partnership Inbox

Never underestimate the sheer power influencer marketing can deliver. These partnerships can help you sell more products and services than your competitors, and they can do without dedicating precious time or dipping into your budget. But did you know that Instagram made it easier for brands to connect with them? This feature is only available for business and creator profiles.

With the added option to filter out the gender, age, location, and follower count, you can accurately pinpoint exactly who you want to endorse. Instagram also added a new partnership inbox that allows you to monitor the creators you’ve contacted. The time to get your brand out there is now!

Instagram Insights for Marketers

For all business profiles, the new calendar tool tracks data based on impressions, exits, and replies for 60 days (about 2 months) providing a more extended tracking period. What does this mean for social media marketers? You can now ditch any third-party Apps you use to track data for extended periods, such as Iconosquare and Sprout Social. This is a big deal for all social media markets because it improves business strategy and helps gain more insights into the page’s content performance including follower, reach, and engagement growth rates.

Optimizing Instagram Marketing Strategies

Instagram marketing is the perfect way to build relationships with both new and existing customers and even add them to your sales funnel thanks to the millions of daily active users on the platform. Your followers will connect with you on a deeper level, and they will be more likely to share your content with their friends, which can result in more sales for you!

Ready to take your Instagram marketing to the next level? If you need any further support on a social media strategy for 2023, contact Premiere Creative today at (973) 346-8100.