Tag: Email Automations

Automations to Retarget Your Customers: Why and How

In the ever-evolving landscape of marketing strategies, one powerful tactic often gets overlooked: retargeting existing customers. While the appeal of acquiring new customers is undeniable, the truth lies in the

The Basics of Email Marketing

Imagine this: You’ve just made a purchase or casually browsed through a website, and the next thing you know, your inbox is greeted with a carefully curated email from the

Revolutionizing Email Marketing Through Artificial Intelligence

Amidst the dynamic terrain of digital marketing, email stands as a resilient conduit for businesses to connect with their audience. Yet, the conventional strategy of deploying generic, one-size-fits-all email campaigns

Using ChatGPT to Create Tailored Customer Experiences

The world keeps buzzing with excitement, as well as apprehension, due to the emergence of the artificial intelligence (AI) tool, ChatGPT. The innovative chatbot can help strengthen your brand awareness,

How to Take Your Abandoned Cart Emails to the Next Level

In today’s eCommerce landscape, shoppers can add items and checkout with a few taps on a screen or clicks. But as the customer prepares to check out, a distraction steals

How to Prepare Your Online Business for Black Friday & Cyber Monday

Make the most of Black Friday and Cyber Monday by prepping your online store for the busiest shopping days of the year. Businesses in the eCommerce industry collectively saw 6.3

The Best Email Subject Lines to Engage Customers & Heighten Click-Through Rates

Despite its cost-effectiveness, many companies fail to see noticeable traction in email marketing. According to Campaign Monitor, the average email open rate reached 2.3% across all industries, which dropped by

Essential Email Automations: The Win-Back Series

One of the most common pitfalls that businesses face involves customer acquisition. New customers are the lifeline of any business, but customer acquisition can cost nearly 5 times more than

How to Prevent Emails from Going to Spam Folders

Email marketing is one of the most effective ways for companies to reach their consumers and drive sales. According to Site-Seeker, 91% of consumers use email while 73% of business-to-business

The Best Klaviyo Practices to Gain & Retain Customers

Securing and retaining customers is the name of the marketing game, but success demands strategy, creativity, and incessant effort. At its core, Klaviyo is a segmentation tool for distributing emails