Tag: Email Automations

Using ChatGPT to Create Tailored Customer Experiences

The world keeps buzzing with excitement, as well as apprehension, due to the emergence of the artificial intelligence (AI) tool, ChatGPT. The innovative chatbot can help strengthen your brand awareness,

How to Take Your Abandoned Cart Emails to the Next Level

In today’s eCommerce landscape, shoppers can add items and checkout with a few taps on a screen or clicks. But as the customer prepares to check out, a distraction steals

How to Prepare Your Online Business for Black Friday & Cyber Monday

Make the most of Black Friday and Cyber Monday by prepping your online store for the busiest shopping days of the year. Businesses in the eCommerce industry collectively saw 6.3

The Best Email Subject Lines to Engage Customers & Heighten Click-Through Rates

Despite its cost-effectiveness, many companies fail to see noticeable traction in email marketing. According to Campaign Monitor, the average email open rate reached 2.3% across all industries, which dropped by

Essential Email Automations: The Win-Back Series

One of the most common pitfalls that businesses face involves customer acquisition. New customers are the lifeline of any business, but customer acquisition can cost nearly 5 times more than

How to Prevent Emails from Going to Spam Folders

Email marketing is one of the most effective ways for companies to reach their consumers and drive sales. According to Site-Seeker, 91% of consumers use email while 73% of business-to-business

The Best Klaviyo Practices to Gain & Retain Customers

Securing and retaining customers is the name of the marketing game, but success demands strategy, creativity, and incessant effort. At its core, Klaviyo is a segmentation tool for distributing emails

Essential Email Automations: The Cross-Sell Series

Email automation has fundamentally changed the buyer journey because the data obtained through automation software like Klaviyo allows brands to predict customers’ needs. This invaluable data allows eCommerce brands to

Essential Email Automations: The Cart Abandonment Series

It’s not uncommon for web visitors to add items to their cart and then forget about the product, abandoning the order altogether. One way to transform lost business and turn

Essential Email Automations: The Browse Abandonment Series

One of the biggest struggles for all Direct-to-Consumer brands (DTC) is that 98% of your traffic fails to transact. Most companies focus too much time on their social media marketing,