Social media is an extremely effective way for businesses to interact with their customers due to its cost-effectiveness and the vast scope of its reach. Many old-school business owners claim [...]

Influencer marketing is an attractive solution for advertisers looking to expand marketing initiatives. Despite its status as a relatively new marketing channel Influencer marketing can really [...]

In the digital age, consumer attention is more fragmented than ever. Between robust social platforms like YouTube, Reddit, Twitch, Snapchat, online forums, and more, holding a viewer’s attention [...]

The phrase, “fake it until you make it” used to inspire and motivate us. Now, upon hearing the word fake, we think of “fake news.” Today, however, we see fake social media profiles, [...]

The digital landscape can all change with a click of the mouse. A simple refresh can change an entire inner face of a social site while adding a simple hashtag can launch a post into a whirlwind [...]

With over 300 million active users, it’s obvious why more brands now shift their advertising efforts to Twitter. The micro-blogging site is trendy, engaging, and allows anyone to share content. [...]

Imagine yourself in a room full of potential customers, and you’re presenting the best speech you’ve ever written. This speech contains a plethora of creative ideas, thought-provoking key points, [...]

As social media continues to become ubiquitous, it is almost impossible to stop thumbing through content on Facebook, Instagram and Twitter for personal or business interests. To persuade and [...]

2016 is winding down, but with 76% of Americans reported to be on social media this year, the digital world is spinning faster than one can tweet, pin, post or share! As the year comes to a [...]

Social giant, Twitter, has been intimidating business from developing an engaged and loyal set of followers. Statistics indicate this perceived “challenge” has a large amount of companies [...]