How to Use Influencer Marketing for Direct Response
Influencer marketing is an attractive solution for advertisers looking to expand marketing initiatives. Despite its status as a relatively new marketing channel Influencer marketing can really turn a business around. We’ve witnessed effective brand awareness influencer marketing programs from larger corporations, as well as in our own campaigns – more sales, conversions, email sign-ups, and a host of other direct response outcomes.
As creative agencies and fortune 500 brands become better adept at influencer marketing, the marketing goals achieved through influencer marketing campaigns keep diversifying. In this blog, we’ll focus on how digital marketers use social media influencers to encourage optimal outcomes and ROI.
Enjoying Direct Response Outcomes Through Influencer Marketing
Direct Response refers to any marketing initiative designed to bring about a specific and measurable response. Have you ever seen a television spot for a car dealership boasting a strong call-to-action such as, “take advantage of our unbeatable savings!!! Give us a call at 1-800-CARSNOW!!” That is a classic example of a direct response advertising campaign.
As influencer marketing continues to grow in popularity, ad agencies and brands continue to discover ways in which social media influencers can further direct response initiatives. Fantastic examples of influencers using exclusive discount codes, hosting contents, and other tactics to drive sales and sign-ups abound. Let’s explore this concept a little further by taking a peek at two popular tactics.
1) Using Influencer Marketing for Podcast Promotions
Podcast advertising is certainly a sub-genre deserving of its own blog. Podcasters like H3H3, Last Podcast on the Left, and Joe Rogan are influencers with massive and diverse audiences. They enjoy high levels of engagement from rabid fan bases that discuss their Podcast content across multiple channels. From popular streaming services like Spotify to Apple Podcasts, Reddit, and even Twitter, popular podcasters help drive tremendous volumes of traffic and interest across the Internet.
It’s no surprise that brands are leveraging podcasters and their audiences to advertise products and services. One popular form of Podcast advertising, Podcast promotions, is widely used by brands to drive sign-ups and promote sales.
A perfect example can be found by reference to the Podcast Hardcore History with Dan Carlin. Known for his animated and insanely detail-focused method for breaking down complicated historical events, Dan Carlin’s Podcast is popular among history buffs. It’s no surprise that his podcast attracted a partnership from Audible. Listeners of Hardcore History can enjoy a free audiobook by visiting audible.com/dancarlin. This is a perfect example of how brands can leverage popular podcasts to drive sales, downloads, and engagement.
2) Using Influencer Marketing for Contests & Giveaways
Do you follow female fitness influencers on Instagram? If you do, you’ve no doubt witnessed them promoting various fitness and lifestyle brand products on their feed. A contest on Instagram – or any social platform – the influencer offers a coupon code or giveaway is an example of effective direct response advertising. Brands like to leverage the large and engaged audiences of in-brand influencers – that is, influencers whose audiences match a brand’s target customer profile – to drive engagement, sign-ups, and sales. Influencer giveaways have proven fertile ground for any brand attempting to get more consumers to complete the desired action.
Making Direct Response & Influencer Marketing Work For You
Brands are figuring out ways to leverage influential users on social and drive optimal marketing outcomes. As platforms like Instagram, Twitter, and Snapchat mature, paths to driving sales and sign-ups using influencers are becoming clearer. Influencer marketing has become a fantastic direct response channel for brands over a broad swath of industries – any online advertiser needs to understand influencer marketing’s best practices, and integrate them into their brand’s influencer campaigns.
Want to learn more about how influencer marketing can help your brand reach its monthly sales goals? Give our team a call today by dialing (973) 346-8100.