Tag: Conversion Rate Optimization

The Key to Mastering Multivariate Testing

In the digital marketing landscape, where competition for user attention is always fierce, the ability to optimize web pages, campaigns, and digital assets stands as a fundamental pillar for success.

Using Negative Keywords in Amazon Advertising

When launching Amazon advertising campaigns, every single click is like a potential golden ticket! Advertisers are on a quest to maximize their ROI, targeting the most relevant audience to strike

The Basics of Email Marketing

Imagine this: You’ve just made a purchase or casually browsed through a website, and the next thing you know, your inbox is greeted with a carefully curated email from the

Amazon’s Branded Tailored Audiences: Redefining Email Marketing for Sellers

In 1978, Digital Equipment Corporation sent out the first mass marketing email to 400 potential clients, resulting in $13 million in sales. For the past 45 years, inboxes all over

How to Take Your Abandoned Cart Emails to the Next Level

In today’s eCommerce landscape, shoppers can add items and checkout with a few taps on a screen or clicks. But as the customer prepares to check out, a distraction steals

Your Guide to Search Retargeting

A customer with a need and a brand with a product that fulfills that demand is a match made in heaven. But online advertisements must first survive scroll-throughs by thousands

Choosing the Right Analytics Attribution Model

The marketing scene is ever-changing with new trends and platforms emerging just when you thought you had a solid marketing strategy for your business. From maintaining multiple social media channels

Quality Scores: Improve Your Google Ad Performance

If you hope to transform into a PPC guru, then you’ll need to develop a solid understanding of your Quality Score since this number can influence the success you see

Essential Email Automations: The Cross-Sell Series

Email automation has fundamentally changed the buyer journey because the data obtained through automation software like Klaviyo allows brands to predict customers’ needs. This invaluable data allows eCommerce brands to

Essential Email Automations: The Pre-VIP Series

Everyone wants to be a VIP. The grandiose feeling of importance, as well as receiving exclusive benefits, never gets old. By setting up a pre-VIP program for your eCommerce business,