Imagine this: You’ve just made a purchase or casually browsed through a website, and the next thing you know, your inbox is greeted with a carefully curated email from the
In 1978, Digital Equipment Corporation sent out the first mass marketing email to 400 potential clients, resulting in $13 million in sales. For the past 45 years, inboxes all over
In today’s eCommerce landscape, shoppers can add items and checkout with a few taps on a screen or clicks. But as the customer prepares to check out, a distraction steals
A customer with a need and a brand with a product that fulfills that demand is a match made in heaven. But online advertisements must first survive scroll-throughs by thousands
The marketing scene is ever-changing with new trends and platforms emerging just when you thought you had a solid marketing strategy for your business. From maintaining multiple social media channels
If you hope to transform into a PPC guru, then you’ll need to develop a solid understanding of your Quality Score since this number can influence the success you see
Email automation has fundamentally changed the buyer journey because the data obtained through automation software like Klaviyo allows brands to predict customers’ needs. This invaluable data allows eCommerce brands to
Everyone wants to be a VIP. The grandiose feeling of importance, as well as receiving exclusive benefits, never gets old. By setting up a pre-VIP program for your eCommerce business,
It’s not uncommon for web visitors to add items to their cart and then forget about the product, abandoning the order altogether. One way to transform lost business and turn
One of the biggest struggles for all Direct-to-Consumer brands (DTC) is that 98% of your traffic fails to transact. Most companies focus too much time on their social media marketing,