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    • Promote Your Business
      • Promotions
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Paid Advertising
Home » Paid Advertising
 Selling on Walmart Marketplace This Holiday Season
By Julia Cloppse
In Digital Marketing, eCommerce Marketing, Paid Advertising
Posted November 15, 2022

Selling on Walmart Marketplace This Holiday Season

‘Tis the season to optimize your eCommerce strategy, boost your products’ visibility, and up your profits on Walmart’s Marketplace. Now is your time to take advantage of this small window. The [...]

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 Prepping Your eCommerce Storefront for the Holiday Season
By Erica Aikey
In Amazon Marketing, eCommerce Marketing, Paid Advertising
Posted November 1, 2022

Prepping Your eCommerce Storefront for the Holiday Season

Despite bringing in a wave of new customers, the holiday season introduces stress for eCommerce businesses as they prepare for the busiest shopping time of the year. Many companies will kick into [...]

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 Your Guide to Amazon Sponsored Brand Ads
By Chloe Colmenares
In Amazon Marketing, Digital Marketing, Paid Advertising
Posted October 25, 2022

Your Guide to Amazon Sponsored Brand Ads

Amazon generated $469 billion worth of sales in 2021 and forecasters expect that number to steadily grow each year. As these sales numbers surge, more companies keep jumping on the bandwagon, [...]

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 Amazon PPC 101
By Alex Marx
In Amazon Marketing, Digital Marketing, Paid Advertising
Posted October 4, 2022

Amazon PPC 101

Paid advertisements on different platforms such as Facebook, Google, and Instagram have taken over the eCommerce space in recent years because of their detailed targeting capabilities. These [...]

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 Launching Your First TikTok Ad
By Elana Snyder
In Digital Marketing, Paid Advertising, Social Media
Posted September 21, 2022

Launching Your First TikTok Ad

It’s time to jump on the TikTok Ad bandwagon! Do you want to boost your online presence and connect with a whole new generation of people? TikTok grew exponentially over the past two years, [...]

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 Your Guide to Search Retargeting
By Julia Cloppse
In Digital Marketing, Paid Advertising
Posted August 23, 2022

Your Guide to Search Retargeting

A customer with a need and a brand with a product that fulfills that demand is a match made in heaven. But online advertisements must first survive scroll-throughs by thousands of uninterested [...]

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 The 5 Most Popular eCommerce Platforms
By Jonathan Fischer
In Digital Marketing, eCommerce Marketing, Paid Advertising
Posted July 27, 2022

The 5 Most Popular eCommerce Platforms

Opening up a storefront on an eCommerce platform is a remarkable way to build, promote, and grow your company on the web. According to the 2020 ARTS (Annual Retail Trade Survey) release, [...]

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 The Amazon Transparency Program: Is It Right for Your Brand?
By Julia Cloppse
In Amazon Marketing, Digital Marketing, eCommerce Marketing, Paid Advertising
Posted June 17, 2022

The Amazon Transparency Program: Is It Right for Your Brand?

Store closures amid the global COVID-19 pandemic forced most shopping to occur online, contributing to a surge in global eCommerce. That trend seems here to stay, as forecasts signal a continued [...]

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 Your Guide to Selling on Walmart’s Marketplace
By John Busold
In eCommerce Marketing, Paid Advertising, Social Media
Posted April 1, 2022

Your Guide to Selling on Walmart’s Marketplace

Walmart is undoubtedly the second largest eCommerce marketplace, ranking behind Amazon. A household name, Walmart’s low prices and wide selection of products offer an immense opportunity to [...]

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 Best Practices for Launching a New Product on Amazon
By Cary Romig
In Amazon Marketing, Digital Marketing, Paid Advertising
Posted March 22, 2022

Best Practices for Launching a New Product on Amazon

Unless you live under a rock, it’s no surprise that Amazon is a dominating player in the eCommerce market. As an Amazon third-party seller, you know that cutthroat competition exists in the [...]

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