Category: Paid Advertising

How to Optimize PPC Campaigns with the Right Keywords and Match Types

Pay-per-click (PPC) campaigns derive their success from keywords. Just picture this: you’ve dedicated weeks of meticulous preparation for your latest PPC campaign, but instead of feeling satisfied, you’re left puzzled

7 Mistakes to Avoid in Amazon Sponsored Products Campaigns

In the realm of Amazon, advertising plays a pivotal role in business scaling. And it’s no secret that the lion’s share of sales belongs to Sponsored Products. However, crafting an

CTV Advertising: How Brands Can Embrace the Future of Television Advertising

The shift towards streaming services and the increasing adoption of CTV devices by households reshaped the way people consume content. This trend has caught the attention of brands, prompting them

Utilizing Pinterest for Lead Generation

Pin it to win it! As a visual discovery engine, Pinterest users can discover, save, and organize content that sparks their passions. With its emphasis on captivating imagery, Pinterest provides

SEO vs. SEM: What’s The Difference?

SEO and SEM are two great flavors that go well together – ok, sorry, this is not a Peanut Butter Cup. But many business owners may have heard “SEO” and

How Walmart Fulfillment Services Work

Walmart Fulfillment Services (WFS) is an end-to-end fulfillment service for eCommerce sellers. If you have ever abandoned your online shopping cart due to exorbitant shipping fees, you are not alone.

Selling on Walmart Marketplace This Holiday Season

‘Tis the season to optimize your eCommerce strategy, boost your products’ visibility, and up your profits on Walmart’s Marketplace. Now is your time to take advantage of this small window.

Prepping Your eCommerce Storefront for the Holiday Season

Despite bringing in a wave of new customers, the holiday season introduces stress for eCommerce businesses as they prepare for the busiest shopping time of the year. Many companies will

Your Guide to Amazon Sponsored Brand Ads

Amazon generated $469 billion worth of sales in 2021 and forecasters expect that number to steadily grow each year. As these sales numbers surge, more companies keep jumping on the

Amazon PPC 101

Paid advertisements on different platforms such as Facebook, Google, and Instagram have taken over the eCommerce space in recent years because of their detailed targeting capabilities. These sponsored posts allow