You don’t have to be a publisher to leverage your website or blog to run paid advertisements on your website. AdSense. Millions of businesses, just like yours, keep generating healthy monthly [...]

Identifying, analyzing, targeting, and ranking for keywords are critical steps to any SEO or PPC campaign’s success. After all, the keywords you aim for will determine the audience demographic [...]

When my mom was a kid, she boasted an impressive collection of the Encyclopedia Britannica since it was the world’s go-to hub for answers at the time. Today, Google fills that position. With 3.5 [...]

Google is constantly coming up with new techniques to enhance and help their advertisers improve the quality of their advertising campaigns. The digital marketing industry consensus that [...]

Running a successful eCommerce Facebook ad campaign can be great for your business, but it doesn’t come without some mild frustrations. As more businesses adopt Facebook as a platform of choice [...]

Google has perfected supply and demand within the online advertising model. Traditional advertising requires you to spend money just to show your ad (billboards, magazines, radio, TV), instead, [...]

Google AdWords is an intricate, complex system where even the most seasoned, forward-thinking experts can make simple mistakes that can ultimately cost conversions, impressions, and money. Here [...]

Google Ads’ average position is the go-to metric for advertisers looking to optimize their performance on paid and organic search. Average position tells advertisers where their Google search ad [...]

Unless you’ve had your head buried in the sand these last few years, you’ve no doubt noticed Amazon Advertising rocketing onto the world stage and threatening the Google and Facebook duopoly. [...]

Amazon PPC, or pay-per-click, is a suite of advertising products on Amazon. The structure of a PPC campaign is such that the advertiser is only charged when a potential buyer takes a desired [...]