How to tighten your website with web usability, Part II

 In Website Design

Today’s post discusses how using precise terminology can help eliminate distracting content and improve web usability.

Obviously there needs to be more content on the pages for SEO purposes. In addition, we need much better terms than “click here” throughout the copy so that links can be cataloged better.  Putting the SEO challenges on the side, the idea of a well crafted website is to educate your potential prospective customers, answer questions they may have/raise, and engender trust in the consumer or business buyer’s mind.  When there is little for them to read, they don’t necessarily have all the tools required to make an informed decision.  In an internet age where viewers hit the back button in seconds, well crafted copy and visuals will engage consumers and make your site more sticky.  The approach of see it and decide often can be a turn off to new prospective customers.

It’s nice to have the ability to collect emails but we need a more compelling reason than the current “sign up for email” box. Why would anyone want to sign up? What’s in it for them?

Personally, I take issue to the “Powerhouse Live!” name and the fact that the text refers to it as a “TV Show.” First, it isn’t live. Second, is it shown on TV? Cable? Where? A better term would be “Channels” which relates just as much to a YouTube channel as to a TV channel. The individual channels are named as such. The issue I have with Powerhouse Live is also that the term does not explain what the individual channels are. “Food Channel” is too similar to “Food Network” and makes it seem like this is some series of TV shows that they produce when, in fact, it is a series of videos that explain catering options. I would never know that unless I clicked into it. Similarly, Party Channel, Entertainment Channel and Dance Channel are all similarly named so that the visitor doesn’t have clear distinction between them. More descriptive terminology is necessary here. When I roll over the “Channel Guide” link on the far left, I get the descriptions that I need to help me understand. That information, though, is so separate from where it needs to be that it is almost useless.

To read more, see the third post on web usability and it’s de-cluttering capabilities.

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