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Category: Email Marketing

Retargeting Automations

Automations to Retarget Your Customers: Why and How

In the ever-evolving landscape of marketing strategies, one powerful tactic often gets overlooked: retargeting existing customers. While the appeal of acquiring new customers is undeniable, the truth lies in the
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Win Back Emails

The Basics of Email Marketing

Imagine this: You’ve just made a purchase or casually browsed through a website, and the next thing you know, your inbox is greeted with a carefully curated email from the
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AI Email Marketing

Revolutionizing Email Marketing Through Artificial Intelligence

Amidst the dynamic terrain of digital marketing, email stands as a resilient conduit for businesses to connect with their audience. Yet, the conventional strategy of deploying generic, one-size-fits-all email campaigns
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Amazon Branded Tailored Audiences

Amazon’s Branded Tailored Audiences: Redefining Email Marketing for Sellers

In 1978, Digital Equipment Corporation sent out the first mass marketing email to 400 potential clients, resulting in $13 million in sales. For the past 45 years, inboxes all over
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Digital Marketing Internship Benefits

Getting the Most Out of Your Digital Marketing Internship

Internships are just a click away! Are you passionate about carving a path in the dynamic world of digital marketing? Look no further! An internship in digital marketing presents the
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Using A/B Testing for Maximum Digital Performance

Serif or San Serif? Big, bold, restrained, or classic? An official product shot or a User-Generated Image? In the fast-paced world of digital marketing and product development, you have a
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Cart Abandonment Emails

How to Take Your Abandoned Cart Emails to the Next Level

In today’s eCommerce landscape, shoppers can add items and checkout with a few taps on a screen or clicks. But as the customer prepares to check out, a distraction steals
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How to Prepare Your Online Business for Black Friday & Cyber Monday

Make the most of Black Friday and Cyber Monday by prepping your online store for the busiest shopping days of the year. Businesses in the eCommerce industry collectively saw 6.3
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The Best Email Subject Lines to Engage Customers & Heighten Click-Through Rates

Despite its cost-effectiveness, many companies fail to see noticeable traction in email marketing. According to Campaign Monitor, the average email open rate reached 2.3% across all industries, which dropped by
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Win Back Emails

Essential Email Automations: The Win-Back Series

One of the most common pitfalls that businesses face involves customer acquisition. New customers are the lifeline of any business, but customer acquisition can cost nearly 5 times more than
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