Amazon Posts – originally launched in 2019 – seeks to create a better experience for customers shopping on the eCommerce giant. This free-to-use feature allows merchants to display [...]

With more than 353 million different product listings, coupled with more than 1 million small and medium-sized 1P and 3P resellers and vendors, Amazon is a remarkable e-commerce platform on all [...]

Securing and retaining customers is the name of the marketing game, but success demands strategy, creativity, and incessant effort. At its core, Klaviyo is a segmentation tool for distributing [...]

Quality imagery is the key to success on Amazon because harnessing a diverse assortment of photos will help grab customers’ attention and increase the probability of add-to-cart conversions. The [...]

In 2021, Amazon reported over 1.9 million sellers on its eCommerce platform, which industry experts expect should continue to increase exponentially. For brands looking to jump on the Amazon [...]

Visibility is key to success for eCommerce. Try to wrap your head around it. If customers cannot find you, they cannot buy from you. Instead, they’ll probably buy from your competition. Nearly [...]

The news is finally in! Amazon officially announced that their annual Prime Day will take place on June 21st & 22nd of 2021. During the Amazon Prime Day event, Prime members will have [...]

Email automation has fundamentally changed the buyer journey because the data obtained through automation software like Klaviyo allows brands to predict customers’ needs. This invaluable data [...]

Everyone wants to be a VIP. The grandiose feeling of importance, as well as receiving exclusive benefits, never gets old. By setting up a pre-VIP program for your eCommerce business, you can [...]

While your retail business may have started as a pop-up or brick-and-mortar store, the ongoing global COVID-19 pandemic fundamentally changed how the retail industry operates. The nationwide [...]