How user experience design can help you, Part I
Last time, we talked about why sites need user centered design. This concept is so important that we felt it was necessary to produce another case study on user experience design, this time for Makino.com.
My initial reaction to loading the Makino site was that the page is very small by today’s conventions. Couple the narrow width with a short depth and it swims in a sea of dull gray on my monitor. Space is wasted therefore—space that could be better used to convey a message to the user. What message? Well, I’d suggest the company needs to have a tagline or some other quick-read communication of what they do. Their logo is very generic so there isn’t a clear communication at first glance as to what the company does. A tagline or even elevating the prominence of the first line of text would help this out a bit.
The text on the page is small and uninviting. That should be made more prominent and given a bit more space to stand out. The main image rotation is good in that it is HTML-based rather than Flash-based. However, the speed at which the images rotate is a bit too fast to be able to absorb. Also, there is no way for the user to stop the sequence or go to a particular image. If he or she misses an image, the only thing to do is just wait until it comes up but since there is no indicator as to how many images there are, that becomes tedious. The user should have control over the display of that main image. Also, by setting up a design system that requires the machine photograph to be visible within the shape of the logo, the images become cryptic and unreadable. Better to allow them to be legible and larger but give up holding them in the logo shape.
To read more, please see the second post on user experience design.