Enhancing user design experience, Part II
The split navigation is a bit confusing. Similar items should be treated in a similar manner so I would expect that if there are two systems of navigation, each would correspond to a particular function. Perhaps the upper navigation contains general links while the left navigation contains specific attractions but this is not the case. Admissions & Hours and At the Park make sense to be grouped together but Groups would seem to be better organized near Birthday Parties or Corporate login since these will appeal to different user groups.
The search field is located in the logical place but I would be curious to see analytics on the use of it. The site is not overly complex and such functionality may not be used much. At the very least, the search field should be better integrated so that more important elements in the masthead can stand out.
To finish reading, see the next post on user experience design.