With the perpetual changes occurring in the digital marketing and advertising industry, it can feel challenging to keep up or prepare for new surprises lurking around the corner. Staying informed about the latest industry trends can help your business thrive and dominate the tight competition. While businesses of all sizes experienced many hardships in 2020, staying ahead and trendy with your digital marketing efforts will lead to a more prosperous business year heading into 2021.
If your company needs fresh ideas to market your brand effectively and draw in your target audience, Premiere Creative has your back. From improving your organic search rank to finding the perfect social media platform to use, we’ve compiled a list of our top 10 marketing blogs from 2020 to expand your digital presence next year.
1). TikTok Marketing: Is It Right to Promote Your Business?
With a spending power reaching over $140 billion, it’s no secret that Generation Z became an enormous target demographic for many companies. If your brand keeps exploring new tactics to reach a younger demographic, then you may want to consider tapping into TikTok. With over 800 million users worldwide, TikTok is currently one of the largest platforms in the world, beating out popular sites like LinkedIn, Twitter, Pinterest, and Snapchat. So, why should you jump on the TikTok bandwagon? Read on to discover how to use TikTok to beat out the competition and boost your quarterly sales.
2). Google Gmail Ads vs. Discover Ads: Which Method Should I Use?
Display ads and radio ads are difficult to analyze and see their cost-effectiveness. But Google Ads made it easier to launch advertisement campaigns, track the traffic and click-through rates, and determine if your campaign was cost-effective. Read more to figure out how to run efficient Google ads.
3). The Best Tools for Recruiting Social Media Influencers
Leveraging influencers is a relatively newer concept and an excellent way to promote businesses. Keeping both your brand and your audience in mind is quintessential in finding the right social media influencer to help your marketing team showcase your business. In this blog, you can review different software, like Dovetale and Awario, and learn more about Influencer Marketing.
4). How to Calculate ROI for Social Media
When used correctly, social media is among the best tools in a digital marketer’s arsenal to boost conversions and website traffic. But your supervisor may ask, “Is it worth it?” While brand awareness is a common goal for bolstering a social media presence, this metric doesn’t translate well into dollars and cents. The process of measuring social media ROI isn’t a one-size-fits-all practice. Check out this article with helpful tips to calculate accurate social media ROI that relates to your business objectives.
5). SEO Strategies for Fashion Websites
Fashion websites – whether a style blog or an eCommerce retailer – continue to see enormous growth in search rankings and sales. This doesn’t come as much of a surprise because fashion lovers want to know all about the latest trends, new seasonal pieces, and they’re ready to dish out money to secure the best online deals. Countless fashion websites now turn to SEO for a much-needed boost in search rankings. If you own a business in the fashion industry, you need to check out this must-read guide with SEO tips.
6). Five Reasons Why People Unsubscribe from Your Emails
With so many consumers opting in for emails, how do you make your emails stand out from the crowd? Some of your actions might be negatively impacting your relationship with customers and causing them to unsubscribe to promotional emails. This helpful blog will give you insights into why people unsubscribe from your email campaigns.
7). The Top Website Design Trends Taking Over 2020
A beautifully designed website can put you at an advantage over competitors and boost traffic on your website. Head over to our blog to review the top website design trends that dominated 2020. More importantly, you can use this information to generate ideas for a possible redesign in 2021.
8). Using Google Ads for Online Success
Studies show that these ads typically convert 50% more than organic search results and use pay-per-click (PPC) in advertising models. This blog post can help you learn more about how to utilize Google Ads or if they would be a good fit for promoting your business.
9). Facebook Shops: How Convenience Will Save Small Businesses
You have probably heard this a hundred times, but 2020 has been no cakewalk, especially for small businesses. With limited in-person opportunities, small businesses have turned to a digital format to keep their business up and running. Through proper implementation, businesses can remain open despite the lockdown restrictions from COVID-19. Check out this article to get started using this convenient new Facebook feature.
10). Essential Elements of a Google Search Engine Result Page
Whether you own a local business or a larger Fortune 500 corporation, you want people to find your brand’s website. Luckily, dominating Google’s SERPs is your golden ticket to more online success. Check out this guide for more information on SERPs, the Google Knowledge Panel, and shifting towards a zero-click experience.
Head into 2021 with Trendy and Powerful Marketing Tools for Your Business
Traditional advertisements and marketing strategies, such as display ads, billboards, or radio broadcasts, are constantly being tested by the rapid development of unique and new digital strategies. With immersive social media platforms, Facebook Shops, and digital influencers, there are endless, innovative ways to boosts your businesses’ reach and profits.
Premiere Creative works tirelessly to keep up with emerging trends and ways to assist their customers and tailors to their needs. We do this through our online services and our blogs to help our clients and readers learn about ways to improve their digital presence. Want to find out more about our business or our blogs to install effective and innovative marketing strategies?
Contact us or talk to an expert at (973) 346-8100 and allow us to help your business start 2021 on the right foot. We wish you all a safe and Happy New Year! Don’t forget to read our latest blog to start the new year off right!