With the perpetual changes occurring in the digital marketing and advertising industry, it can feel challenging to keep up or prepare for new surprises lurking around the corner. Staying informed [...]

In 2015, approximately 65% of adults in the U.S. owned smartphones, including over 80% of people between ages 18 through 50. In 2015, Google reported that mobile search queries surpassed desktop, [...]

Many advertisers still question the effectiveness of incorporating Pay-Per-Click (PPC) into their marketing strategy. While PPC advertising can be costly compared to other advertising media, [...]