Tag: Google Ads

How to Optimize PPC Campaigns with the Right Keywords and Match Types

Pay-per-click (PPC) campaigns derive their success from keywords. Just picture this: you’ve dedicated weeks of meticulous preparation for your latest PPC campaign, but instead of feeling satisfied, you’re left puzzled

SEO vs. SEM: What’s The Difference?

SEO and SEM are two great flavors that go well together – ok, sorry, this is not a Peanut Butter Cup. But many business owners may have heard “SEO” and

Google Ad Campaigns: Which One Will You Choose?

Used nearly 3.5 billion times each day, Google offers valuable opportunities to position your brand in front of prospective customers. Available on both mobile and desktop, using Google ads in

Quality Scores: Improve Your Google Ad Performance

If you hope to transform into a PPC guru, then you’ll need to develop a solid understanding of your Quality Score since this number can influence the success you see

Google Ad Changes to Affect Crypto Exchanges in Marketing

The most recent spike in volatility in Cryptocurrency has been enough to keep even the most seasoned trader up at night. Now, Google decided to create new rules that will

How to Avoid Common Google Ad Mistakes

Optimizing a Google Ad for peak performance can feel like shooting at a moving target – just when you lock in the perfect strategy, Google will overhaul the criteria for

Your Guide to Google AdSense

You don’t have to be a publisher to leverage your website or blog to run paid advertisements on your website. AdSense. Millions of businesses, just like yours, keep generating healthy

Premiere Creative’s Top 10 Digital Marketing Posts of 2020

With the perpetual changes occurring in the digital marketing and advertising industry, it can feel challenging to keep up or prepare for new surprises lurking around the corner. Staying informed

Using Google Ads for Online Success

When my mom was a kid, she boasted an impressive collection of the Encyclopedia Britannica since it was the world’s go-to hub for answers at the time. Today, Google fills

How to Use the Tiered Approach Method in Google AdWords

Google is constantly coming up with new techniques to enhance and help their advertisers improve the quality of their advertising campaigns. The digital marketing industry consensus that campaigns and advertisements