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The ABCs of Marketing

ABCs of Marketing

Marketing has evolved quite a bit over the last few years. New terms, trends, and concepts have emerged, which has fundamentally changed the marketing landscape in 2016. The good news is that professionals and businesses can continually update their marketing knowledge with some hard work and careful attention.

To help bring you up to speed, here are some common marketing terms that should be ingrained into your marketing practices and repertoire.

Do you know your marketing A.B.C.’s?

A- Algorithm

A set of criteria or rules that search engines use to rank websites in search results or content on Newsfeeds.

B – Blog

Stemming from the term “web log”, blogs are updated on a regular basis and used by businesses to inform, attract, and delight visitors with quality content and other resources. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.


A content management system (CMS) is a computer application used to create, edit, review, index, search, publish and archive various kinds of digital media on a website. A popular CMS is WordPress.

D – Disavow

A tool used to tell Google which backlinks shouldn’t be included when it calculates a website’s ranking.

E – Engagement

A popular media metric to analyze shared content: Likes, shares, comments, replies, and link clicks. A high engagement rate on social media platforms such as Facebook is a common goal among digital marketers.

F – Facebook

A social media platform founded by Mark Zuckerberg in 2004, the largest social networking platform connects people from all over the world. Facebook enables connect people to post, share, and engage with a variety of content such as photos and status updates.

G – Google+

Google+ is Google’s social network that allows users to connect with friends, family, and professionals while enabling them to share photos, send messages and engage with content. Google+ also provides content marketers with SEO value.

H – Hummingbird

Introduced in late 2013, the Google Hummingbird update focuses on semantic search. This update focuses on the context of a user’s search query.

I – Infographic

An infographic is a visual chart or diagram that represents and organizes enormous data or information. A well-designed infographic can help simplify a long boring subject and turn it into a captivating experience.

J – Javascript

JavaScript is a scripting language developed by Netscape and used on many websites. It helps improve the interface and functionality of a website.

K – Keyword Stuffing

A common black hat SEO technique that uses a keyword excessively throughout a web page to increase keyword density. The unnatural and excessive use of keywords will results in a penalty from search engines.

L – Landing Pages

The web page you intend for users to arrive on, usually after visiting a paid search listing. Landing pages usually have a clear call to action, and serves to capture visitor information in exchange for a valuable offer like an eBook.

M – Meta Description

A META description is the few lines of text that appear on the search engine results page. It helps search engines categorize the page and inform visitors what the web page is about.

N – Newsfeed

A newsfeed is a stream where users can see all the latest updates from their friends on social networks like Facebook, Instagram or Twitter.

O – Organic Search

Separate from paid or sponsored search, these results appear naturally on search engine results page (SERPs).

P – Panda

Introduced in February 2011, the Google Panda update targets websites with poor or thin content, and prevents them from appearing on Google’s top search results.

Q – Query

The search term, keyword or phrase that users type into a search engine.

R – Responsive Design

A website design element that automatically adapts to a viewers device such as a desktop, Smartphone or tablet – making websites always appear optimized for screens of any dimension.

S – Snapchat

A social app that allows users to send and receive time-sensitive photos and videos known as “snaps.”

T – Twitter

Twitter is a micro blogging platform, which allows users to share 140-character updates with their network.


Also known as the “Uniform Resource Locator,” a URL is the unique address of a web page or website on the Internet.

V – Vlog

A blog that publishes video content to tell stories or report information on social platforms like YouTube.

W – White Hat SEO

Ethical SEO practices that adhere to the policies set by search engines in order to increase your ranking.

X – XML Sitemap

A list of pages you want search engines to find created in a standard XML format. It also helps search engine web crawlers determine the structure of the site so they can crawl it more intelligently.

Y – YouTube

YouTube is a video-sharing website on which users can upload, share, and view videos. It is currently the most popular video hosting and sharing site, as well as the second largest search engine after Google.

Z – Z-Generation

Generation Z is the cohort born after the Millennials. They are generally defined with birth years ranging from the early 2000s through the early 2020s.

For more information about digital marketing services, contact the experts at Premiere Creative today! Give us a call at (973) 346-8100.