5 Ways to Build Loyal Twitter Followers
Social giant, Twitter, has been intimidating business from developing an engaged and loyal set of followers. Statistics indicate this perceived “challenge” has a large amount of companies foregoing all business efforts on Twitter altogether! But with over 313 million active users worldwide – approximately 100 million Twitter users log in and tweet daily – this social media platform cannot be ignored.
Perhaps businesses lack the primary understanding of just how they can grow their fan base. At Premiere Creative, we share with you 5 social media insights, which will help attract new followers, retain existing ones all to make you reconsider using Twitter.
1. Be Authentic
Don’t post random content you believe other people will like. You may not believe it, but your followers aren’t dumb; they can spot when someone is acting fake from a mile away. When developing a content strategy, you need to craft tweets that are related to your industry and expertise. Doing so will help you attract the right types of followers.
That is not to say, however, that you shouldn’t have fun when creating your tweets. Utilize your creativity; doing so will help you stand out from your competitors while giving your brand a personality that resonates with customers. If you’re true to yourself, the “realness” of your posts will shine through and attract users with similar interests.
2. Add Visuals
Statistics show “A picture is worth a thousand words” because tweets with images receive 18% more clicks, 89% more likes, and 150% more re-tweets than posts that do not include visual displays; this is because visuals on user timelines are eye-catching and best market an ad, promote a special, share a blog, and overall help resonate your content with future followers. There are over 40 million photo tweets created daily, can you imagine how many more tweets are plain text? Incorporating an image will increase your amount of impressions; receive more likes and re-tweets, all while building brand awareness and attracting new followers.
Utilize your creativity with gifs, video, memes; doing so will help you stand out from your competitors while giving your brand a personality that resonates with customers.
3. Know When To Post
You can’t expect Twitter followers to magically appear if you’re not posting content often. Contrary, you also do not want to bombard your followers with constant company updates. Instead, find a happy medium using content managements tools; also know that companies should consistently be posting 3 times a day to build a steady following. Time your tweets according to your target audience; a Millennial would be more of a night owl than a mom. It’s best to focus on creating quality posts about your business to provide value and insight for potential followers.
4. Humanize Your Responses
Obtaining a vast number of followers by mindless liking and re-sharing will not solve a business’s marketing shortfalls. This is a poor approach that could decrease followers and lose them to a competitor, especially if companies ignore any messages and engagement attempts. Instead, ensure representing your brand best, through personalized engagement such as reaching out to your followers to answer their questions, comments, and concerns retains your hard-earned followers.
5. Personalize Your Responses
Did you know 76% of consumers are likely to recommend a brand after receiving friendly service? This is a reason as to why many brands utilize Twitter as a digital form of customer service, especially when customers they are dissatisfied with a service. It may be easy to “Yes” a customer to death, or even generate an automatic response to placate a customer. Truthfully, as a business, it’s important to take the time to personalize each response.
Bringing It All Together
Twitter can be a vital marketing tool to help reach potential customers by promoting products and increasing brand awareness. Utilizing these 5 Twitter tactics will help strengthen your presence on Twitter and best capitalize on this profitable social platform while honing your marketing efforts. More importantly, it will help attract new customers and better convert those customers into brand advocates. With a strategic approach to Twitter, your business is sure to become one of the top brands on Twitter in your industry. For more on how to build a loyal following on Twitter, contact the social media experts at Premiere Creative or give us a call at (973) 346-8100. Make sure to check out our post on using Twitter for SEO.