The New Year is right around the corner, and everyone here at Premiere Creative is excited to see what new surprises 2022 delivers. While it feels like 2021 just started, the year was one for the record books. As the world sought to recover from tumultuous events caused by COVID-19, businesses across the country re-opened their doors to customers and developed innovative communication strategies to reach new audiences online.
As the Premiere Creative team approaches the end of another fascinating and hectic year, self-reflection remains key to growth, both as an individual and as a company. At Premiere Creative, we reached many important milestones throughout 2021. We recruited and mentored a talented team of summer interns, expanded the scope of our digital marketing services, and helped generate record-setting 8 figure revenues for our eCommerce clients.
To ring in the new year, we’re revising some of our top informative blogs and guides. Use these guides to fortify your online strategy ahead of 2022.
1. Your Guide to Website Audits
Your company’s goals may change, your marketing department may phase our old services, or information and statistics may become outdated. However, outdated content can result in a drop from organic SERP rankings. Conducting a routine website audit is paramount for continued success on Google and other search engines. Use this guide to help you conduct a thorough website audit next year.
2. Amazon Advertising: Your Essential Glossary, Acronyms & Terminology
As of October 2021, Amazon accounted for 41 percent of the U.S. eCommerce market, making it by far the leading online retailer in the country. If your eCommerce brand hasn’t dipped into Amazon advertising, now is a great time to onboard. But advertising on Amazon requires marketers to learn a new platform. You can make the transition process much smoother by familiarizing yourself with all the essential Amazon terms.
3. Tips for Marketing Your eCommerce Website
According to Statista, retail e-commerce sales worldwide amounted to 4.28 trillion U.S. dollars in 2020, and e-retail revenues are projected to grow to 5.4 trillion U.S. dollars in 2022. Everyone wants a piece of the eCommerce pie, but only the sharpest will successfully grow their revenues. Try incorporating some of these tips into your eCommerce website.
4. SEO for Shopify: Turn Your Website Into an eCommerce Store Powerhouse
Continuing from our last blog on the list, the key to generating more revenues lies in creating a flawless eCommerce website. While you can use WordPress plug-ins to create eCommerce functionality, we advise our DTC clients to migrate to Shopify. Your Shopify eCommerce platform allows you to control everything from inventory management to on-page SEO. If you’re just joining the Shopify bandwagon, then use these SEO tips to help new customers find your store on the web.
5. Why Companies Need Email Marketing in 2021
Are you lamenting the death of email marketing? Well, dry those tears. Sorry folks, but email marketing is still the most cost-effective and productive marketing strategy. More importantly, it allows companies to reach customers in the wake of new COVID-19 lockdowns. Take a glance at our blog so you can fully reap the benefits of email marketing in the new year.
6. How Klaviyo Segmentation Can Personalize Your Email Strategy
Given email marketing still delivers the highest ROI value, you’ll need to dive a bit deeper so that your messaging reaches the correct audience. All your subscribers demand a customized experience. Luckily, Klaviyo offers advanced tools that prevent recipients from marking your emails as spam. Read on for a complete breakdown of these different audience targeting options.
7. Google Ad Campaigns: Which One Will You Choose?
A paid search strategy should be a vital component of your omni-channel digital strategy. Paid search grants businesses the opportunity to advertise within the sponsored listings of a search engine, which appears higher than organic listings. If you want to take your business to the next level, try running a Search or Display ad to supplement your existing SEO strategy. This helpful guide can also help you determine the most effective campaign type for your unique goals.
8. Your Guide to Pinterest Advertising
You can still ‘Pin it to Win it’ with some Pinterest advertising. With over 442 million monthly active units, you can drive a tsunami of new website traffic and sales conversions. Since 2009, Pinterest solidified itself as a discovery platform for eCommerce, food lovers, DIY projects, and art inspiration. Not sure if Pinterest is worth the effort? Well, consider this: more than half of Pinterest’s users have made a purchase after seeing products on the site. Use this guide to create pin-worthy ads to generate more awareness in the upcoming year.
9. SEO Terms Marketers Should Know
If you’re new to the SEO game, then you’re probably trying to rack your head around all the complex terms surrounding the topics? To help you get a better handle on all the essential SEO terms, make sure you bookmark this glossary of all the jargon you’ll need to transform into an SEO guru.
10. What are Snapchat Public Profiles?
Snapchat Public Profiles for Businesses gives brands a free, permanent home for libraries of unique Snapchat content. With Public Profiles, you can connect with your customers organically by highlighting useful and engaging content, showcase existing Lens AR Experience. Read on to learn if this new feature can help your brand generate more awareness.
What’s in Store for 2021?
As another year flies by and the temperatures continue to drop, the Premiere Creative team inches closer to one of the most exciting times of the year for digital marketing. The first couple of months of the new year set the stage for innovations, trends, and strategies for the rest of the year. We don’t know exactly what the new year will bring, so stay tuned for more to come by subscribing to our blog.