Did you know that in 2015 the Internet influenced approximately 64% of all in-store sales, accumulating to about $2.2 trillion? In order to run a successful businesses, you must have an optimized website. Now more than ever, it is imperative to have a strong digital presence because 2017 is predicted to generate more web traffic that all prior years combined.
Statistics and key influencers also predict that mobile devices will generate 68% of all web traffic in 2017. If you want to capitalize off this massive increase, you will need to strengthen your digital presence. Making your brand more well known will attract more customers, thereby resulting in an influx of sales. Here are some helpful ways to maximize your web traffic.
Strong Search Engine Optimization
All businesses want to increase their website’s organic search results by having a good ranking on Google or Yahoo, preferably on page 1. After all, search engines are the primary method of navigation for most Internet users. Having a higher rank means more visitors, which ultimately leads to more advertising revenue and sales. In order to achieve this high rank, businesses need to ensure every page on your website is optimized primarily for users, as opposed to search engines. The customers should be your focus because they will be the ones bringing revenue, not search engines.
Here are some quick and easy steps you can take to strengthen your search engine optimization:
- Format your website with a clear hierarchy and text links; every page should be reachable from at least one static text link.
- Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
- Make sure that your on-page elements such as titles, headings, and ALT-text attributes are descriptive and accurate.
- Utilize and integrate keywords into each page to create descriptive human-friendly URLs so they’re easily assessable.
Incorporating all these factors will surely help increase your ranking on search engines.
Believe it or not, your website’s design drastically affects your digital presence. Attracting people to your website means very little unless you can convert them into customers. This is why aesthetics on your website are crucial. Statistics indicate that colored visuals increase people’s willingness to read a piece of content by 80%. Studies also show that people are only likely to remember 10% of the information they digest within a three-day period. Meanwhile, 65% of people retain the information when a relevant image is paired with the content.
A consistent design throughout your website is crucial to your digital presence. Studies have proven well built websites will generate more customer traffic and have improved user interface that will increase conversion, which generates new business. Finally, since there will be a massive shift in mobile search queries, responsive design for your website is a must!
More than 34% of the people worldwide use email, which is approximately 2.5 billion people; digital experts also predict this number to increase to 2.8 billion email users over the next 2 years. Emails are still of great importance in modern business communication for increasing website traffic. Email allows companies to efficiently and effectively deliver news about their products, services and brand to existing customers as well as reach potential new customers. Mobile devices have become the main platform to instantaneously reach people because they are checking their emails all the time.
Email is also an inexpensive way for business to communicate, both internally and externally. Email marketing is a powerful and personal way to connect with people that will help increase your website traffic. If you want to convert your email subscribers into customers, it is important that you create strong landing pages embedded into your emails.
Advertising is extremely important for increasing digital brand awareness. It builds your brand and gets your website in front of your target customer. Advertising helps to keep the consumers informed about new products or services, as well as discounts or promotions available. It also adds credibility to your business through a strong advertised message.
Engage on Social Media
The rise of social media has drastically changed the digital landscape. Roughly 90% of young adults and about 65% of adults use social media, and both percentages are rapidly growing. Social Media is crucial to increase your website traffic. Businesses should have numerous social media accounts that relate to your business whether that is Facebook, Twitter, Pinterest, or Instagram. Remember to include a link in all your social media posts to increase the post engagement and click through rates, which will increase your website traffic.
These website traffic tactics are vital for your business to become more successful. Developing strong search engine optimization, striking design, email subscriptions, advertising, and social media accounts are merely small pieces of the puzzle. If you want to bring your brand success, you need to integrate these tactics into a strong and proactive marketing strategy.
Are you looking to maximize your website’s traffic? Contact the digital experts at Premiere Creative today or give us a call at (973) 346-8100!