How Often Should I Update My Business Blog?
Blogs are the tools that help businesses attract new visitors to their websites and then convert them into leads. There is no doubt that maintaining a business blog will help your brand grow; if you don’t have one, you’re missing out.
Statistics have proven the value of blogging time and time again. According to Hubspot:
- B2B marketers that use blogs receive 67 more leads than those who do not.
- Markets who prioritize blogging are 13 times more likely to enjoy positive ROI.
- Companies who blog receive 97% more links to their website.
- The only thing blogging costs you: your time.
One question that many of our clients ask us at Premiere Creative is: “How often should I update my business blog?”
Truthfully, there really is no clear-cut answer to this question because everyone has different objectives and goals. What may work for you may not necessarily work for others. I mean sure, we all know that the short answer: blog as much as possible without sacrificing quality.
When deciding how often you should update your blog, you need to ask yourself:
- Who is my audience?
- What types of information am I providing my audience?
- What are my resources?
- How many posts can I comfortably write per day? Per week? Per month?
- Can I stick to a schedule?
You also need to rethink your question. You know that Google loves fresh content, so you know you need to update your blog. Are you unsure how often you should update your blog or rather are you struggling to keep up with your posting schedule?
You absolutely need to publish a blog article at least once a week in order to stay relevant. But that isn’t enough. That leaves you with two options:
1). Developing a Schedule
There are benefits to writing every day. By frequently posting, your readership will grow. You’ll get more visitors and search engines give higher preference to websites that are frequently updated. Your search engine rankings will increase and you will have a better chance at ranking for the keywords in your marketing strategy.
However you need to consider your writing abilities. Are you used to writing highly quality content on a deadline or will it take you hours to come up with a single post? Also, if you are mass producing articles, there is a chance that you will eventually lose momentum and steam. You may find yourself having trouble coming up with great content or you may fall victims to writer’s block.
If you post a few times a week, rather than every day, you’ll be able to write more in-depth content that thoroughly answers your readers’ questions. You’ll be able to do more extensive research as well as plan and structure your post that allows your readers to digest the information better.
Always remember you should be striving for quality rather than quantity. A few amazing, well-thought out posts will give you better results than a dozen poorly written articles. After all, you need to focus more on pleasing informing your readers rather than worry about maximizing your profits and pleasing search engines.
2). Should I Outsource?
When you eventually decide on a schedule that works for you, make sure that you stick it to that schedule. There’s nothing wrong with easing yourself into a regular schedule, but you need to dedicate time and resources.
If you have the resources to blog daily, then you absolutely should. If you do not have the time and skills, you may want to think about outsourcing to a digital agency. A digital agency has the time, talent and skills to get the job done. Sure you don’t need to fully rely on them, but it might help to have them write a few articles per month until you eventually get yourself situated.