Essential Facebook Ad Strategies for eCommerce Businesses
Running a successful eCommerce Facebook ad campaign can be great for your business, but it doesn’t come without some mild frustrations. As more businesses adopt Facebook as a platform of choice for generating new customers and sales, competition has become fiercer. With 1.5 billion active users on the platform, Facebook Ads are essential. With the proper planning and research on the latest strategies Facebook available, you can generate positive results with double and even triple digit ROI. At Premiere Creative, we’ve narrowed down the top strategies all e-commerce businesses need to know to amplify their ad efforts on Facebook.
Engaging Videos & Quality Images
On platforms such as Facebook, eye-catching features draw in users. Video and high-quality images are essential to foster interaction and turn potential customers into repeat customers. Implementing short to-the-point videos will lead to more conversions on your site while also building your brand awareness. Strong brand images attract consumers and engender trust. By regularly posting interesting product videos, you can push new leads into the top of your sales funnel.
Get Creative: Blend Content With Ads
To get the most out of your Facebook ad campaign, introduce your content strategy to your traditional ads. Content about your product can include tips and tricks, the best way to use it, or a lead to your blog. Interesting and thought-provoking content establishes you as a leader in your field and should promote engagement and conversions to your website.
Finish Sales by Re-Attracting Customers
Often, customers will shop your website and add items to their cart, only to leave your site moments later. With the help of Facebook Pixel, you can keep track of people that have abandoned their carts. This cutting-edge feature will help you divide up your market segments, so you will be able to run ads that specifically retarget individuals to come back and complete their purchase on your site. Facebook Pixel works to make sure that your ads reach those individuals who will most likely purchase items. This tracking technology has made it easier than ever to document and target a custom audience that has directly interacted with your ad.
Dynamic Product Ads: Why Use Them?
Awesome content and quality-driven images are your keys to success. Dynamic Product Ads can highlight several products from your site and showcase them all in one post. A Dynamic Product Ad will offer swipeable, clickable features to further engage followers with your business. Through this format, you can show first-time leads and returning customers your premium offerings. This Facebook ad strategy works best to showcase best-selling products or products commonly purchased together.
Expanding Your Digital Strategy With Facebook Ads
If you choose to promote your e-commerce business through Facebook, remember that each audience you try to reach requires custom attention. To get the most out of your ads, you must conduct ample geo-based keyword research to establish the foundation of your campaign. At Premiere Creative, we encourage you to explore how Facebook can help attract new customers. We sit ready to help you build your next Facebook campaign. For more information on our SEO and marketing services, contact the Premiere Creative team by dialing (973) 346-8100.