Category: Paid Advertising

Get Your Pool Party Started: Effective Ways to Promote Your Pool Construction Company

The global pandemic of COVID-19 accelerated the adoption rate of online shopping and online search. For less active users, online purchases become a daily ritual; but for many, it eliminated

Should I Use Branded Keywords?

Identifying, analyzing, targeting, and ranking for keywords are critical steps to any SEO or PPC campaign’s success. After all, the keywords you aim for will determine the audience demographic you

Premiere Creative’s Top 10 Digital Marketing Posts of 2020

With the perpetual changes occurring in the digital marketing and advertising industry, it can feel challenging to keep up or prepare for new surprises lurking around the corner. Staying informed

Using Google Ads for Online Success

When my mom was a kid, she boasted an impressive collection of the Encyclopedia Britannica since it was the world’s go-to hub for answers at the time. Today, Google fills

How to Use the Tiered Approach Method in Google AdWords

Google is constantly coming up with new techniques to enhance and help their advertisers improve the quality of their advertising campaigns. The digital marketing industry consensus that campaigns and advertisements

Essential Facebook Ad Strategies for eCommerce Businesses

Running a successful eCommerce Facebook ad campaign can be great for your business, but it doesn’t come without some mild frustrations. As more businesses adopt Facebook as a platform of

Google Gmail Ads vs. Discovery Ads: Which Method Should I Use?

Google has perfected supply and demand within the online advertising model. Traditional advertising requires you to spend money just to show your ad (billboards, magazines, radio, TV), instead, Google only

Your Guide to Google Ad Extensions

Google AdWords is an intricate, complex system where even the most seasoned, forward-thinking experts can make simple mistakes that can ultimately cost conversions, impressions, and money. Here is a simple

Four New Metrics to Help You Analyze Google Ad Performance

Google Ads’ average position is the go-to metric for advertisers looking to optimize their performance on paid and organic search. Average position tells advertisers where their Google search ad shows

Premiere Creative’s Approach to Amazon Advertising

Unless you’ve had your head buried in the sand these last few years, you’ve no doubt noticed Amazon Advertising rocketing onto the world stage and threatening the Google and Facebook