Tag: User Engagement

The Value of a Facebook Business Page

You might have heard that Facebook’s popularity is decreasing with teens or that business owners are disgruntled about limited reach and the costs associated with advertising to users. There is

What You Need to Know About Micro-Moments

Were you recently fraught with Google mobile anxiety? The anticipation of Google’s mobile-friendly ranking algorithm sent many businesses owners into a panic about how their pages would rank in mobile

Who Are You Reaching on the Most Commonly Used Social Media Platforms?

Keeping up to date on the latest trends in social media audiences can seem overwhelming at times. Let’s take a look at each of the major sites and some of

Web Marketing: Blogs vs. White Papers

Let’s first establish what a white paper is and why it is an essential part of your digital marketing strategy. By definition, a white paper is a report on a

The High ROI of Video Content

Technology has brought down the cost of producing a high quality video so much, that coupled with some astounding statistics on how video increases user engagement, it really is a

How to Secure Your Brand Name on Google+

Google released some impressive numbers regarding their social media site Google+. There are 540 million monthly active Google+ users. While this means that 540 million people interact with Google+ in

What is Rebel Mouse? And How it Can Help Your Social Reach

If you are managing a website one of the goals you will likely have is to entice people into following your social media account(s) so that you can keep them

How Can Pinterest Be Used to Promote a Website?

Ben Silbermann, Paul Sciarra, and Evan Sharp founded Pinterest, one of the fastest growing new social networking sites, in December 2009. By May of the following year, the site was

Facebook Unveils News Feed Changes

Recently, Facebook released the new Graph Search feature, which is still not available to all users. If you haven’t joined the waiting list, you can do so here. Although the

What is Houzz?

If your SEO, web marketing, or social media business represents clients in the architecture, interior design, home décor, contracting, or other related field, you know that presenting a beautiful portfolio