Tag: Keywords

Budgeting a PPC Campaign

As you can probably assume by now, advertisers only pay for online advertising in pay per click (PPC) form when users click on the ad. PPC advertising can help your

Analyzing Keywords for Best SEO

In our last post, we mentioned that there are two things to consider when identifying your SEO keywords. In today’s update, we cover the second half of the keyword identification

How to Choose Keywords for SEO

The first step in SEO is identifying your target keywords. Although this may sound like a simple task, it really should not be taken lightly. You want to select the

Importance of Good Keywords in Website Content

Header tags are especially important they are used as headlines and scanned by search engine robots when crawling indexed pages. Although there are different levels of headers, it’s important to

Search Engine Optimization Basics

Having at least a basic knowledge of web marketing will benefit anyone looking to drive more traffic to his or her site. Today’s generation is noticeably more technologically savvy than

Importance of Analytics for SEO

Once you have finished inserting keywords in the individual pages of your website, you will need to keep track of your web marketing progress. Search engines routinely index and re-index

Web Marketing Strategies

Defining your niche market before you begin your internet marketing strategy will only help your company’s success. Having a focus on your specific market is important for your SEO strategy

Importance of a Sitemap in Web Design

One of the most important first steps in designing a website is developing a sitemap. A sitemap is a page within your website that lists and categorizes all the pages