Compare SEO Companies
Okay so you’ve decided that your business needs an SEO program implemented. You want to rank for top keywords and bring in new customers. Now what? It’s time to shop around for an SEO company.
There are a few important key points you need to remember when requesting, receiving and comparing proposals. Each SEO company breaks down their proposal differently, so be sure to dissect each point and compare it to each company. Here are some things to keep in mind:
First and foremost, an SEO company’s pitch will tell you a lot about the company, the personality and how the agency is structured. You can get a good feel for a company and the work they will produce just by the types of questions they ask. Are their questions thorough and detailed? Based on their requests for data, can they make an accurate assumption about your company? Did they require access to your analytics account?
What exactly is each SEO company going to do? What SEO services are included? Which company can guarantee to get your website ranked top 3 on Google for specific keywords?
The length of your agreement is also an important concept to consider. Like many things on the Internet, ranking and SEO services take time. A month-to-month contract won’t be as effective as something longer, like 6 months to a year. An SEO company should be able to guarantee you progress and ranking in one year.
How will each SEO company measure success? Traffic is crucial, but quality traffic is more important. Will your website gain visitors and will those visits turn into customers? Will your company be able to show financial and business metrics as a measure of success? These are all things to keep in mind when you’re shopping for an SEO company. All companies differ in their services and results. Be sure you choose the right SEO company for your business.