What is Display Advertising?
You see it all over the place while surfing through the Internet. Even when you are searching for something like your next vacation getaway or the hottest new phone on
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Tag: Google AdWords
Setting Your Web Marketing Goals
Our clients often ask us to evaluate their business, website and set some goals for our SEO efforts and where we want to see ourselves in, say, 6 months. The
Should You Do SEO and PPC Together?
Although search engine optimization (SEO) and pay per click advertising (PPC) are two separate strategies, they often work well together. Both SEO and PPC, when approached together, work very well
How Small Businesses Can Keep Up with Big Brands in AdWords
For plenty of small businesses, Google AdWords has been a wonderful way to bring in customers at the perfect moment: When the customer is trying to find a place to
The Difference Between SEO and PPC
Although it may seem obvious to some, SEO and PPC can be confusing. If your business is looking to increase its internet presence, these are two great ways to do
The Benefits of PPC Advertising
Pay per click (PPC) is an aspect of internet advertising that is used to direct traffic to your website. Your advertisement, in text format, is displayed on the top of or
Copywriting for PPC Ads
Internet advertising and PPC ads require you to be quick to the punch. With that said, you have limited space to capture your audience’s attention so be sure to get
Pay-Per-Click Best Practices
Pay Per Click (PPC) is a common form of web advertising that allows advertisers to bid on keywords. As opposed to paying a flat fee, with PPC, you only pay
Budgeting a PPC Campaign
As you can probably assume by now, advertisers only pay for online advertising in pay per click (PPC) form when users click on the ad. PPC advertising can help your