Tag: Conversion Rate Optimization

Your Guide to Google Ad Extensions

Google AdWords is an intricate, complex system where even the most seasoned, forward-thinking experts can make simple mistakes that can ultimately cost conversions, impressions, and money. Here is a simple

Using Emails to Reach Customers Directly

Sending an email to your customers means that they have already expressed interest in your brand. Interest is the key here since when you are dealing with traditional advertising there

Facebook Provides Attribution Tool

Wouldn’t you prefer to understand the impact of your advertising dollars across publishers, channels, and devices? Of course! But over time, advertising became more fragmented, blurring your spending dollar’s impact.

How to Create a Winning Black Friday & Cyber Monday Strategy

Black Friday and Cyber Monday are typically the most important events of the year for many retailers. This can be a make or break period for overall revenue. To build

Using Retargeting to Increase Website Engagement

At times, it may seem like your web-browsing experience feels a bit too personal. Ever notice advertisements about products you recently searched for on Google (even as far back as

Google Search Ads 101

Where else can any business, small or large, target their specific customers day or night? Google Search Ads. Like many business owners, you tend to receive Google postcards every few

5 Questions To Ask Before Publishing A Landing Page

After weeks of researching, brainstorming, and testing, you’re finally ready to launch a PPC campaign with a new landing page and begin converting visitors into customers. Or are you? Driving

Creating an Effective Landing Page

Anyone who has ever flown always hopes for a smooth landing. Once the plane hits the ground, passengers feel a sense of relief when we reach the destination. Relative to

5 Tips for Writing a PPC Text Ad

Today, generating valuable leads remains the number 1 priority for business owners. By working with Google or Bing, PPC search and display campaigns can generate a substantial amount of traffic

How to Promote Your Business for Black Friday and Cyber Monday

Thanksgiving is right around the corner, which means it’s beginning to look a lot like…Black Friday and Cyber Monday. When referring to the Holidays, consumers typically think of the glorious