Social networking sites have been making a big impact in the internet world. These sites are communities of people from all over the world who come together through the internet by sharing similar interests. Social networking websites such as Twitter, Facebook and LinkedIn allow your personality (or the personality of your business) to emerge. When social networking is used with search engine optimization, you can really maximize your internet presence.
As opposed to having customers just read information off your website, you can interact with them and add a personality to your internet presence. You can attract new people by sharing useful information and having conversation around it. Building relationships with customers and even business contacts is key for any business, and social networking is a great way to do just that.
Social media optimization is a great way to improve the optimization of your website or search ranking. By using your social networking sites to post information about your business, you will find this helpful to your website. By including links to your website or blog and including current trending topics or keywords in each post, you will find yourself appearing in searching. This is key to using search engine optimization and social networking together.
Larger sites like Facebook and Twitter have also started giving backlinks to sites based on the feedback towards the link/topic discussed on Facebook. Backlinks are crucial to any website and help with your ranking in search engines. Google and Bing have also started to use social networking websites in their ranking algorithms. By having a presence on these sites, you can build your search engine optimization and ranking.