It is important for any business to develop a social presence on the web, not only for web marketing reasons, but customer interaction as well. As a spa business, there are women and men everywhere talking about the “latest greatest” or the most recent news surround the spa industry.
Social networking not only helps from an SEO standpoint, but it can also help your reputation. By starting discussions on Facebook or posting links to your blog posts on Twitter, you’re actually helping the SEO process for your website. Backlinks are created and point to your website, helping its overall rank. You can update your community about promotions, a new service you are introducing or share information about skin cancer. There are a number of topics that can spark an interest.
Social networking websites have also been used for customer service. Many times if someone has a bad experience (or a good one), they will post it on their Facebook wall or Twitter feed, giving you an opportunity to respond. Either way, as a professional business, it’s important to stay in contact with your customers (and potential customers). Respond in a professional way and follow up with their issue outside of social networking, either by phone or email.
Social networking sites allow your business to create a personality on the web. Your website contain information and content, but there’s no voice behind it. A web marketing tactic that is constantly overlooked is the important of social networking. Share your thoughts on certain topics and engage with the community.
Simple web marketing tactics can help your business, either by sharing information, making customers happy or promoting specials. There are countless ways to use the internet to your advantage and social media is definitely an area any spa business should be in.