Category: Content Marketing

User-Generated Content: A Consumer-Company Relationship Like Never Before

Creating marketing content is no longer strictly available on the corporate side. With camera technology expanding and social networks becoming more popular, everyday consumers have become at-home, nearly professional content

Snapchat First Commercials: What You Need to Know

Snapchat First Commercials can breathe new life into an existing social media strategy. From millennials to Generation Z, users of all ages turn to Snapchat to express their thoughts through

SEO Elements That Boost Organic Traffic

Search engine optimization (SEO) revolves around optimizing your website’s ranking on search engine results. It may sound technical, but SEO involves a holistic effort from your entire marketing team to

Amazon Posts: What Marketers Need to Know

Amazon Posts – originally launched in 2019 – seeks to create a better experience for customers shopping on the eCommerce giant. This free-to-use feature allows merchants to display their products

Meet 2021 Marketing Goals with These New Year’s Resolutions

It’s almost that special time of the year again! There’s no denying that 2020 was a rough year with the coronavirus pandemic devastating. But the best thing we can all

Using Google Alerts in an SEO Strategy

Listening to your audience should always be the first step in your strategy to grow your brand presence. Doing so allows brands to build deeper relationships with clients, quickly react

Your Guide to Repurposing Content

Search engine giants like Google and Bing love websites with fresh, high-quality content. As a result, many small businesses publish content daily, exhausting internal resources without positive ROI. You devote

Your Guide to SEO Content & Copywriting

Despite some marketers using the two terms synonymously, an SEO content writer is not an SEO copywriter. A copywriter and content writer’s responsibilities are often misunderstood; and although there is

Why Should Your Small Business Use Content Marketing?

Whether you own a simple startup or you’re an experienced brand owner, your small business deserves an effective marketing strategy to drive new customers. With content marketing, you’re in control.

SEO Strategies for Fashion Websites

Over the last decade, fashion has been subject to industry shifts and immense change. Paralleled with the change, however, is a growth of online traffic and sales. Since the digital