Tag: Email Subject Lines

The Basics of Email Marketing

Imagine this: You’ve just made a purchase or casually browsed through a website, and the next thing you know, your inbox is greeted with a carefully curated email from the

Revolutionizing Email Marketing Through Artificial Intelligence

Amidst the dynamic terrain of digital marketing, email stands as a resilient conduit for businesses to connect with their audience. Yet, the conventional strategy of deploying generic, one-size-fits-all email campaigns

Amazon’s Branded Tailored Audiences: Redefining Email Marketing for Sellers

In 1978, Digital Equipment Corporation sent out the first mass marketing email to 400 potential clients, resulting in $13 million in sales. For the past 45 years, inboxes all over

The Best Email Subject Lines to Engage Customers & Heighten Click-Through Rates

Despite its cost-effectiveness, many companies fail to see noticeable traction in email marketing. According to Campaign Monitor, the average email open rate reached 2.3% across all industries, which dropped by

How to Prevent Emails from Going to Spam Folders

Email marketing is one of the most effective ways for companies to reach their consumers and drive sales. According to Site-Seeker, 91% of consumers use email while 73% of business-to-business

Essential Email Automations: The Cross-Sell Series

Email automation has fundamentally changed the buyer journey because the data obtained through automation software like Klaviyo allows brands to predict customers’ needs. This invaluable data allows eCommerce brands to

Essential Email Automations: The Pre-VIP Series

Everyone wants to be a VIP. The grandiose feeling of importance, as well as receiving exclusive benefits, never gets old. By setting up a pre-VIP program for your eCommerce business,

Essential Email Automations: The Cart Abandonment Series

It’s not uncommon for web visitors to add items to their cart and then forget about the product, abandoning the order altogether. One way to transform lost business and turn

Essential Email Automations: The Browse Abandonment Series

One of the biggest struggles for all Direct-to-Consumer brands (DTC) is that 98% of your traffic fails to transact. Most companies focus too much time on their social media marketing,

Why Companies Need Email Marketing in 2021

Deeply challenged by the global pandemic, many small to mid-sized businesses struggle to stay afloat during this crisis on top of their pre-existing competitive business landscapes. One strategy to push