Tag: Email Segmentation

How to Attract and Engage Subscribers with Email Marketing

Operating an e-commerce business can be especially challenging when a brand relies on email marketing to reach its consumer base. While email marketing does, in fact, provide invaluable benefits, Smart

Email Marketing Rules

Designing email newsletter marketing campaigns can be difficult. Coming up with content, promotions, subject lines and enticing copy can be time consuming, but email direct marketing can ensure your business

Following the Rules of the CAN-SPAM Act

Marketing with email can be very helpful for your business. Whether you’re a local or national business, newsletter email can be a great way to communicate with your current customers

Make Sure Your Emails Get Delivered

Unfortunately, everyone that uses email encounters spam. Email consumers receive so much spam that they have become hesitant about opening any messages where they don’t recognize the sender. This may

Email Marketing Tracking

Now that you’ve built your email marketing campaign, it’s time to blast it out to your email database. Whether you’ve built the HTML yourself, or you’re using an newsletter marketing

Retention Email Marketing

Research shows that it costs four to seven times more to gain a new customer than it costs to keep an existing one. That being said, it’s important to actively

Acquisition Marketing and Retention Marketing

Email marketing has become part of any business communication. In order to reach customers online, you should have a newsletter, website and use email messages to send targeted and useful

Newsletter Marketing

Newsletter blasts are a great way to stay in touch with customers, offer new products and promotions and share new content from your website. Email blasts also serve as great